CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

Written by Bruno Teles

Published on 27/11/2023 at 22:08

Antiga fábrica da CCE (Imagem / Divulgação)

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A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

CCE, or Commerce of Electronic Components, started its journey in 1964, in São Paulo. It was that brand that everyone knew: some loved it, others… not so much. There were people who said CCE stood for “CameChome Erroneously” or “Corrects, Corrects, Enguers.” But, let’s be real, there were also those who swore the products lasted forever.

The Golden Age Of CCE

In the 70s and 80s, CCE was booming! It expanded its factories, partnered with Kenwood, and launched high-end audio products. It was the dream of the crowd. And it didn’t stop there: it entered the TV, VCR, and even computer markets. Who remembers the famous “three in one” from CCE?

CCE wasn’t just sticking to the same old products. It sold a little bit of everything: refrigerators, freezers, microwaves, DVDs, laptops… Even clone video games of Atari and Nintendinho! The brand was ubiquitous in Brazilian homes.

ARTICLE CONTINUES BELOW

The Mysterious Disappearance Of CCE

YouTube video — Video / Disclosure: Próximo Negócio

But then, out of nowhere, CCE disappeared. In 2012, Lenovo, the Chinese giant, purchased CCE for a whopping 300 million dollars. Lenovo even tried to revive the brand, but with fierce competition and the booming smartphone and tablet market, things didn’t go well.

And wouldn’t you know it, the story had a twist? Lenovo, seeing that the business wasn’t moving forward, didn’t pay the last installment of the purchase. The result? CCE Returned To The Hands Of The Original Owners In 2015, with the factories all upgraded by Lenovo.

But even with this return, CCE couldn’t make a comeback. In 2016, the brand ceased operations. Today, it doesn’t even have an official website anymore. The CCE products still out there are old stock or used.

And Now, CCE?

Will CCE shine again in the market? We’re hoping so, right? After all, CCE is a piece of Brazil’s technology history. So, what was your experience with CCE? Share with us in the comments!

And that’s it, folks! The story of CCE is a true technological drama. From giant to ghost of the market, this brand left its mark (pardon the pun) in the lives of many Brazilians. Here’s the question: will CCE ever make a comeback?

CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

The Golden Age Of CCE

The Mysterious Disappearance Of CCE

And Now, CCE?

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Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

Egypt built an entire capital from scratch in the middle of the desert, with the tallest tower in Africa and the largest cathedral in the Middle East, to relieve Cairo of the burden of more than twenty million people.

The end of Japan? Population is disappearing, country loses more than 3 million inhabitants in just five years and birth rate falls for the tenth consecutive year, raising alarm about demographic collapse and lack of workers.

China surprises the world by inaugurating a new era: the country will create a “digital ID” for 28,000 humanoid robots from 100 manufacturers, while machines capable of cooking, doing laundry, and caring for the elderly begin free domestic testing in 2027.

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CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

The Golden Age Of CCE

The Mysterious Disappearance Of CCE

And Now, CCE?

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

Researchers in South Dakota are studying microbes found in an extreme underground environment, more than 1,200 meters deep, capable of accelerating the conversion of CO₂ into solid minerals in weeks, with potential applications in power plants, factories, and construction materials.

From an artificial island in the Gulf, Abu Dhabi’s oil company drilled more than fifteen kilometers horizontally and earned the title of the longest well ever drilled in the world.

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Australia inaugurates a colossal floating solar plant over a reservoir that prevents rapid evaporation during periods of extreme drought and additionally produces 600,000 kWh per year with 1,260 bifacial panels to cut 600 tons of CO₂ and reduce water costs.

Forget gasoline: Brazilian students create a water-powered car, transform a Fiat Siena into a near-zero emission vehicle, and put Brazil’s first clean combustion car to compete in an international tournament in Rio de Janeiro.

Egypt built an entire capital from scratch in the middle of the desert, with the tallest tower in Africa and the largest cathedral in the Middle East, to relieve Cairo of the burden of more than twenty million people.

The end of Japan? Population is disappearing, country loses more than 3 million inhabitants in just five years and birth rate falls for the tenth consecutive year, raising alarm about demographic collapse and lack of workers.

China surprises the world by inaugurating a new era: the country will create a “digital ID” for 28,000 humanoid robots from 100 manufacturers, while machines capable of cooking, doing laundry, and caring for the elderly begin free domestic testing in 2027.

The world’s smartest ring is now 40% smaller, measures blood pressure signals during sleep, monitors over 50 health metrics, has a battery life of up to 9 days, and features enhanced sensors for more accurate readings on any skin tone.

Forget the Toyota Hilux: with a 2.0 turbo engine and 475 hp, the new BYD Shark Performance tows 3,500 kg, accelerates in 5.5 seconds, and addresses historical criticism, but loses load capacity and surprises even medium pickup truck owners.