CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

Written by Bruno Teles

Published on 27/11/2023 at 22:08

Antiga fábrica da CCE (Imagem / Divulgação)

3 people reacted to this.

A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

CCE, or Commerce of Electronic Components, started its journey in 1964, in São Paulo. It was that brand that everyone knew: some loved it, others… not so much. There were people who said CCE stood for “CameChome Erroneously” or “Corrects, Corrects, Enguers.” But, let’s be real, there were also those who swore the products lasted forever.

The Golden Age Of CCE

In the 70s and 80s, CCE was booming! It expanded its factories, partnered with Kenwood, and launched high-end audio products. It was the dream of the crowd. And it didn’t stop there: it entered the TV, VCR, and even computer markets. Who remembers the famous “three in one” from CCE?

CCE wasn’t just sticking to the same old products. It sold a little bit of everything: refrigerators, freezers, microwaves, DVDs, laptops… Even clone video games of Atari and Nintendinho! The brand was ubiquitous in Brazilian homes.

ARTICLE CONTINUES BELOW

The Mysterious Disappearance Of CCE

YouTube video — Video / Disclosure: Próximo Negócio

But then, out of nowhere, CCE disappeared. In 2012, Lenovo, the Chinese giant, purchased CCE for a whopping 300 million dollars. Lenovo even tried to revive the brand, but with fierce competition and the booming smartphone and tablet market, things didn’t go well.

And wouldn’t you know it, the story had a twist? Lenovo, seeing that the business wasn’t moving forward, didn’t pay the last installment of the purchase. The result? CCE Returned To The Hands Of The Original Owners In 2015, with the factories all upgraded by Lenovo.

But even with this return, CCE couldn’t make a comeback. In 2016, the brand ceased operations. Today, it doesn’t even have an official website anymore. The CCE products still out there are old stock or used.

And Now, CCE?

Will CCE shine again in the market? We’re hoping so, right? After all, CCE is a piece of Brazil’s technology history. So, what was your experience with CCE? Share with us in the comments!

And that’s it, folks! The story of CCE is a true technological drama. From giant to ghost of the market, this brand left its mark (pardon the pun) in the lives of many Brazilians. Here’s the question: will CCE ever make a comeback?

0 Comments

most recent

older Most voted

CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

The Golden Age Of CCE

The Mysterious Disappearance Of CCE

And Now, CCE?

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Scientists have created a material six times lighter than air, 75 times lighter than styrofoam, and that becomes stronger the more it is compressed: aerographite seems impossible, but it can reinforce structures, batteries, and satellites.

System created to save lives in disasters turned ‘against’ Brazilians overnight: a hacker attack sent out a false alert from Civil Defense with the word “misantropia” that went off on the phones of half the country, even in silent mode, and took down the Cell Broadcast.

NASA captured by satellite an underwater volcano erupting in the Bismarck Sea, in the Pacific, and now scientists are waiting to see if a new island will be born there in front of the cameras, a very rare phenomenon to witness live from space.

The Atacama Desert, the driest place on Earth, was covered in flowers and turned into a colorful carpet with more than 200 species in the phenomenon called “desert bloom,” when atypical rains awaken seeds that had remained dormant in the soil for many years.

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

For the first time in history, solar and wind energy generated more electricity than natural gas worldwide in a single month, April 2026, a milestone in the energy transition that shows renewable sources taking the lead in the global electric system.

CCE: The Roller Coaster of Technology in Brazil – From Giant Company to Market Ghost

A Chat About A Brand That Went From Heaven To Hell In The Hearts Of Brazilians: CCE. Who Hasn’t Had A CCE Product Throw The First Stone, Right? From TVs To Video Games, This Brand Was Everywhere. But, What Happened To CCE?

The Golden Age Of CCE

The Mysterious Disappearance Of CCE

And Now, CCE?

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Scientists have created a material six times lighter than air, 75 times lighter than styrofoam, and that becomes stronger the more it is compressed: aerographite seems impossible, but it can reinforce structures, batteries, and satellites.

System created to save lives in disasters turned ‘against’ Brazilians overnight: a hacker attack sent out a false alert from Civil Defense with the word “misantropia” that went off on the phones of half the country, even in silent mode, and took down the Cell Broadcast.

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

For the first time in history, solar and wind energy generated more electricity than natural gas worldwide in a single month, April 2026, a milestone in the energy transition that shows renewable sources taking the lead in the global electric system.

Petrobras is expected to complete the drilling of the Morpho well in the Foz do Amazonas in August 2026, the first well in the Equatorial Margin, an oil frontier that the ANP estimates at more than 30 billion barrels and could redraw the map of Brazil.

The Amaterasu particle, a cosmic ray with energy millions of times greater than that of the world’s largest accelerator, hit the Earth coming from the Local Void, a region of space that is practically empty where, in theory, there should be nothing capable of creating it.

System created to save lives in disasters turned ‘against’ Brazilians overnight: a hacker attack sent out a false alert from Civil Defense with the word “misantropia” that went off on the phones of half the country, even in silent mode, and took down the Cell Broadcast.

NASA captured by satellite an underwater volcano erupting in the Bismarck Sea, in the Pacific, and now scientists are waiting to see if a new island will be born there in front of the cameras, a very rare phenomenon to witness live from space.

The Atacama Desert, the driest place on Earth, was covered in flowers and turned into a colorful carpet with more than 200 species in the phenomenon called “desert bloom,” when atypical rains awaken seeds that had remained dormant in the soil for many years.

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

For the first time in history, solar and wind energy generated more electricity than natural gas worldwide in a single month, April 2026, a milestone in the energy transition that shows renewable sources taking the lead in the global electric system.