Shopify CEO Says: No New Hires Until Proven That AI Can't Handle the Work, Trend Already Impacting Companies in Brazil

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

Written by Bruno Teles

Published on 17/04/2025 at 14:28

IA já é requisito para crescer no mercado. Shopify exige domínio da inteligência artificial para promoções e contratações

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New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Mastering artificial intelligence tools is no longer a differentiator. Now, AI is a basic requirement for growth in large companies. Shopify, a global e-commerce giant, is a clear example of this.

In a recent internal memo, Shopify’s CEO, Tobi Lütke, established new rules: no team will be able to request more people or resources without first demonstrating that artificial intelligence cannot solve the problem.

Shopify Requires Use of AI as Performance Criterion

According to Lütke, AI represents the fastest transformation in history in the world of work. Experience with artificial intelligence tools will be used to evaluate performance and influence internal promotions.

ARTICLE CONTINUES BELOW

AI Already Influences Hiring, Promotions, and Even Budget

Beyond Shopify, companies in sectors such as technology, finance, marketing, and logistics are already adopting the use of AI as a criterion for strategic positions. AI is already a requirement in selection processes for analysts, managers, and leaders.

The new logic is clear: before expanding the team, prove that AI cannot solve it. Software such as ChatGPT, Claude, Midjourney, Copilot, and Notion AI are now mandatory items in the repertoire of modern professionals.

Brazil Follows the Trend, But Companies Are Still Not Prepared

According to HR consultancies, Brazilian companies are still in a transition phase. Many leaders recognize the impact of AI, but feel unprepared to implement it effectively.

However, technology companies, banks, and startups have already begun to follow the model. AI is already a requirement for promotions in data, engineering, digital marketing, and customer service departments.

Future Scenario: AI as a Team Colleague

The question posed by Tobi Lütke in his memo reflects the new paradigm:

“What would this area look like if autonomous AI agents were already part of the team?”

The answer is shaping strategic projects and decisions. With increasingly sophisticated tools, companies expect that professionals will work side by side with AI, automating repetitive tasks and focusing on high-impact human decisions.

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Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

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Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

In just one cast, fishermen are surprised to capture 14,096 mullets in Bombinhas and close a historic season with 58,000 fish; scene recorded in the Santa Catarina paradise marks the last day of the 2026 season.

Consumers eat six times more chicken than in the 1960s, global meat supply quadruples in 60 years, and FAO report reveals the invisible cost on the plate: livestock could drive 80% of the increase in agricultural emissions over the next decade.

Greek island offers free housing for volunteers, but there’s a condition: you need to take care of rescued cats.

Motorcyclist sees excavator arriving at the edge of a river in Bosnia, calls neighbors in minutes and turns a hydroelectric project into a resistance lasting more than 10 years with five expired concessions.

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The oceans have been absorbing 90% of the heat trapped on Earth, keeping the worst impacts away from the surface; scientists warn that this invisible reservoir has a limit, and what leaks from it is already affecting beaches, glaciers, and entire communities.

Two rivers that emptied into the Mediterranean 5 million years ago were diverted by the birth of entire mountains and joined to form the Euphrates; the cradle of Mesopotamia was born from a twist that took the Earth millions of years to complete.

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