From Quiet Town to Real Estate Gold: How the Lack of Properties Is Making Owners Rich

Written by Fabio Lucas Carvalho

Published on 21/12/2025 at 18:06

O aumento populacional e a falta de imóveis estão fazendo os preços dispararem, atraindo investidores em busca de renda forte e constante.

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Population Growth And Housing Scarcity Transformed An Unknown City Into A Hotspot For Investors, With Price Increases And Growing Profitability

Itajaí solidifies itself as a destination for income investors due to economic dynamism and low housing supply. With 264,054 inhabitants and appreciation above inflation, the municipality attracts capital focused on recurring returns and asset gain.

Demographic Pressure And Appreciation

The 2022 Census from IBGE indicates 264,054 inhabitants, representing a 44% increase in the last decade. This intense demographic growth, one of the largest in the South, pressures rents and transforms the city’s status.

Recent data from FipeZap shows a 9.78% increase in residential selling prices over 12 months. The average value reached R$ 12,712/m², surpassing the national index of 6.83% and the inflation during the period.

ARTICLE CONTINUES BELOW

Economic Factors And Investment Profile

The city boasts an active port, industry, services, and nautical tourism, diversifying revenue and diluting risks. Partnerships between the public sector and private initiative also accelerate local infrastructure, boosting the attraction of new residents.

Erivelto Saes, CEO of Saes Empreendimentos, assesses that this combination multiplies jobs and reinforces the search for housing. With the migratory flow, rentals compete for well-located units, significantly reducing vacancy rates.

In Brazil, the average annual profitability of residential rent approaches 6%. Fipe calculated the rental yield at 5.94% per year in September, serving as a reference for those seeking recurring income.

Agents report lines for ready or nearly delivered units in central neighborhoods. The so-called “yield hunters” seek three main vectors: asset appreciation, guaranteed constant income, and low vacancy rates.

The limited supply in these regions keeps pressure on prices. According to Saes, compared to other regions in Santa Catarina, selling prices still show a competitive potential for high in the medium term.

The pragmatic reasoning considers the heated demographics since 2010 and the short rental stock. The math works in favor of investment today, preserving the prospect of future capital gains.

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