Portuguese 
English 
Spanish 
3 min of reading 
3 comments 
Jair Bolsonaro Surprises by Abandoning Politics and Investing in Business! His New Company, Jambol Sales Promotion, Focuses on Fashion, Glasses, and Even Travel Items. With His Name as a Brand, He Aims to Conquer New Audiences While Facing Legal Challenges. Discover How He Balances His Political Past and His New Business Career!
Get ready for a twist in the business world! The former president Jair Bolsonaro, known for his political career and as a polarizing figure, is now betting on an unusual venture.
He is fully entering the commercial market with an initiative that promises to generate buzz, sparking curiosity and dividing opinions.
But what is behind this unexpected business move?
-
A probe in the North Sea has confirmed a new oil field in Norway that will be quickly connected to the Snorre platform and added to production without needing to build new infrastructure.
-
They live in a hidden paradise among the mountains of Minas and have transformed a small property into a rare refuge with artisanal cheese, grapes, waterfalls, horses, and a life story that moved the internet.
-
Under about 6 meters of sand and rocks on the coast of Sicily, archaeologists found a 2,500-year-old shipwreck with ancient anchors, clues of Greek trade routes, and a submerged capsule of the Mediterranean before Rome dominated the sea.
-
Government promises to destroy driver’s licenses and a decision involving more than 28,000 documents at the Detran, potentially affecting thousands of drivers as an unexpected consequence that almost no one is noticing.
According to reports published by Revista Veja, Bolsonaro recently registered Jambol Sales Promotion Ltd, a company based in Brasília dedicated to the sale of footwear, glasses, travel items, and clothing in general.
In addition to selling products under his own name, the company also aims to engage in advertising, sales promotion, and direct marketing.
According to the social contract, Jambol is registered as a microenterprise, with an initial capital of 5 thousand reais, with Bolsonaro as the sole owner.
An Entrepreneurial Family
The Bolsonaro family’s involvement in the business world is not new.
Eduardo Bolsonaro (PL-SP), federal deputy and son of the former president, already runs Bolsonaro Store, an online store that offers everything from calendars to personalized mugs.
The father’s new venture seems to expand this presence in the market, with an even more professional and diversified approach.
Despite the business leap, the former president has not abandoned his legal challenges.
Bolsonaro was sentenced to ineligibility until 2030 by the Superior Electoral Court (TSE) due to attacks on the electoral system and is under investigation in inquiries such as attempted coup and organized crime.
However, these sanctions do not prevent him from creating and managing companies.
According to the social contract of Jambol, he declared that he has no legal restrictions to act as a manager.
From Government to Microenterprises
Jambol is the second formalized venture by Bolsonaro after leaving the presidency.
In 2023, he founded Bravo Grafeno, a company focused on manufacturing high-tech products.
Although Bravo has four other partners, Jambol is exclusively managed by the former president.
This new phase may indicate a shift in focus in his public life, now aimed at exploring the business universe.
According to Revista Veja, the registered address for Jambol is the same apartment where Bolsonaro resides in Brasília.
This detail reflects the initial simplicity of the operation, although expansion into the national market is expected.
It remains to be seen how the public, both supporters and critics, will react to this new endeavor.
Controversial Products and the Bolsonaro Brand
It is no surprise that Bolsonaro’s marketing strategy includes his name as a central brand. Since campaign times, the former president has known how to capitalize on his image with his supporter base.
Caps, t-shirts, and other items bearing his surname have become true symbols of loyalty.
Now, Jambol seems to seek an even larger audience, perhaps even beyond the political follower circle.
This shift to the business market comes at a time when the former president is also under pressure from his legal situation.
Recently, he was indicted by the Federal Police, adding a layer of complexity to this transition from political leader to entrepreneur.
What to Expect for the Future?
Bolsonaro remains one of the most talked-about figures in the country, whether for his business strategies or the developments of his legal issues.
As his products hit the market, the question that arises is: how far will he be able to take this brand and how will it affect his popularity?
And you, would you be willing to buy Jambol products or do you think this is just a move to generate controversy? Comment below!
O Jair Messias, apesar de intelectualmente limitado, sabe que tem um **** que o segue e que comprariam qualquer ” bugiganga” que ele vendesse. Isso não é um mercado pra se desprezar, e a ganância por dinheiro o impele para usar o “****” até que surja um novo “mito” para essa galera.
O Bolsonaro é um homem de visão, sabe ocupar o espaço que tem, com um marketing atualizado
Será que, FINALMENTE, os Bolsinaris se tornarão COERENTES? Ao invés de demagogicamente, hipocritamente, cretinamente e cinicamente ficarem divinizando a iniciativa privada….. mas todos recebem salários dos cofres públicos… praticam ****… VÃO COMEÇAR A TRABALHAR DE VERDADE?