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Jair Bolsonaro surprises by abandoning politics and investing in business! His new company, Jambol Promoção de Vendas, focuses on fashion, eyewear and even travel items. With his name as a brand, he seeks to win over new audiences while facing legal challenges. Find out how he balances his political past and his new business career!
Get ready for a business revolution! former president Jair Bolsonaro, known for his political career and for being a polarizing figure, is now taking on an unusual venture.
He enters the commercial market once and for all with an initiative that promises to be a talking point, arousing curiosity and dividing opinions.
But what is behind this unexpected business movement?
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According to information published by Veja magazine, Bolsonaro recently registered the Jambol Sales Promotion Ltd., a company based in Brasília dedicated to the sale of footwear, glasses, travel items and clothing in general.
In addition to selling products under its own name, the company also intends to operate in advertising, sales promotion and direct marketing.
According to the articles of association, Jambol is registered as a micro-enterprise, with an initial capital of 5 thousand reais, with Bolsonaro as the sole owner.
An entrepreneurial family
The Bolsonaros' involvement in the business world is nothing new.
Eduardo Bolsonaro (PL-SP), federal deputy and son of the former president, already commands the Bolsonaro Store, an online store that offers everything from calendars to personalized mugs.
The father's new venture appears to expand this presence in the market, with an even more professional and diversified approach.
Despite the business leap, the former president did not abandon his legal challenges.
Bolsonaro was sentenced to ineligibility until 2030 by Superior Electoral Court (TSE) due to attacks on the electoral system and is being investigated in inquiries as an attempted coup d'état and criminal organization.
However, these sanctions do not prevent you from creating and managing companies.
According to Jambol's articles of association, he declared that he does not have any legal restrictions to act as a manager.
From government to micro-enterprises
Jambol is the second venture formalized by Bolsonaro after leaving the presidency.
In 2023, he founded the Bravo Graphene, a company focused on manufacturing high-tech products.
Although Bravo has four other partners, Jambol is exclusively managed by the former president.
This new phase may indicate a change of focus in your public life, now directed towards exploring the business world.
According to Veja magazine, the address registered for Jambol is the same apartment where Bolsonaro resides in Brasília.
This detail reflects the initial simplicity of the operation, although expansion to the national market is expected.
It remains to be seen how the public, both supporters and critics, will react to this new venture.
Controversial products and the Bolsonaro brand
It is no surprise that Bolsonaro's marketing strategy includes his name as a central brand. Since his campaign days, the former president has known how to capitalize on his image among his supporter base.
Hats, t-shirts and other items bearing his surname have become true symbols of loyalty.
Now, Jambol seems to be seeking an even larger audience, perhaps even beyond the circle of political followers.
This shift into the corporate market comes at a time when the former president is also facing pressure from his legal situation.
He was recently indicted for Federal police, which adds a layer of complexity to this transition from political leader to entrepreneur.
What to expect from the future?
Bolsonaro remains one of the most talked about names in the country, whether for his commercial strategies or the developments of his legal issues.
As his products hit the market, the question remains: how far can he take this brand and how will this affect its popularity?
And you, would you be willing to buy Jambol products or do you think this is a move just to generate controversy? Comment below!
Will the Bolsinaris FINALLY become COHERENT? Instead of demagogically, hypocritically, cretinously and cynically deifying private enterprise… but they all receive salaries from the public coffers… they commit ****… WILL THEY START WORKING FOR REAL?
Bolsonaro is a man of vision, he knows how to occupy the space he has, with updated marketing
Jair Messias, despite being intellectually limited, knows that he has a bunch of **** who follow him and who would buy any “trinket” he sells. This is not a market to be ignored, and his greed for money drives him to use the “****” until a new “myth” emerges for these people.