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With Varied Beaches, Culture, Good Infrastructure, and Easy Access, the City Delights Families, Young People, and Couples All Year Round, with Leisure Options and History for All Tastes
Praia Grande, on the coast of São Paulo, has transformed from just a summer alternative into one of the most sought-after destinations in the country. Located 78 kilometers away from the capital, the city is about 1 hour away for those departing from São Paulo, a factor that influences the choice of many travelers.
The recognition is not by chance. According to data from the Ministry of Tourism, the municipality ranks 4th among the most sought-after destinations by Brazilians during the hottest season of the year and is the 2nd favorite among residents of São Paulo, consolidating its strength in the tourism sector.
With a developed waterfront spanning 22 kilometers, Praia Grande has earned the nickname “Brazilian Miami,” reflecting its rapid growth and the presence of large buildings by the seaside.
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Brazil has 8.4 million illiterates and more than half live in the Northeast, where 10.6% of people cannot read or write a simple note, compared to 2.3% in the Southeast, according to the Pnad Contínua Educação 2025 from IBGE.
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A great economist predicted that by 2030 we would work only 15 hours a week, and John Maynard Keynes’s forecast is about to fail miserably almost 100 years later.
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Brazilian fintech unexpectedly closes office, lays off dozens via video call, and leaves employees insecure while the company denies mass layoffs.
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Largest investment per capita in Brazil: city receives R$ 1 billion in sanitation, invests 322% above the national average, and gains a new ETA capable of supplying an additional 1,270 liters of water per second.
The structure caters to both families and young couples, offering good lodging options, varied restaurants, and essential services for those who want to enjoy the coast without giving up comfort.
Beaches for All Styles
For those looking to spend the day in the sun and fun, Praia da Aviação stands out as one of the most sought-after beaches.
The wide stretch of sand, with palm trees and play areas for children, attracts dozens of families daily.
The sea with strong waves also catches the attention of surfers, making the place accessible to different audiences.
The beaches of Guilhermina and Boqueirão are ideal for those who prefer activity, craft fairs, and lively kiosks.
For those seeking a more tranquil atmosphere, Praia do Solemar, on the border with Mongaguá, offers a more secluded environment with good waves for water sports and a privileged view of the Serra do Mar.
Culture Beyond the Beachfront
Praia Grande is not just about the beach. One of the cultural highlights is the Itaipu Fortress, a military structure from 1902 located in an Atlantic Forest reserve and open for visits on weekends.
Another point of interest is Praça da Paz, which features sculptures approximately 10 meters tall honoring figures such as Sérgio Vieira de Mello, Jesus Christ, and Nelson Mandela.
Planning and Access
Car access is via the Anchieta or Imigrantes highways, taking about an hour. For those who prefer public transportation, there are bus lines departing from Terminal Jabaquara, with affordable fares.
Whether for a quick trip or a full weekend, Praia Grande continues to attract tourists of various profiles, supported by its strategic location, diversity of beaches, and the presence of historical spaces that help recount the city’s history over time.
With information from São Paulo Secreto.
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