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Transport Company from Rio Grande do Sul Bets on Own Fleet, Gas, Electrification, and Green Contracts to Grow, Diversify Clients, Increase Margins, and Governance Without External Capital in Operations in the South and São Paulo Logistics
Reiter Log, a transport company founded in Nova Santa Rita by two brothers in the metropolitan region of Porto Alegre, ended 2024 with revenue of 721 million reais, a growth of 15.2%, a fleet of over 1,900 trucks, and an environmental strategy that began to define competitiveness.
From the beginning, the company decided not to follow the traditional industry model and invested in its own fleet, operational control, and strategic differentiation based on sustainability applied to road freight transport.
With 2,265 employees and operations concentrated in the South and São Paulo, the company has started attracting large industrial clients focused on decarbonization goals.
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Environmental Strategy as a Growth Driver
Reiter Log operates more than 1,900 vehicles, including 290 powered by gas, as well as light and heavy electric trucks on dedicated routes.
This positioning resulted in the formation of the largest sustainable fleet in the country, creating a clear competitive advantage over global shippers committed to reducing emissions.
“Transport accounts for 25% of global carbon dioxide emissions. We chose not to wait for the market to move; we decided to lead,” says Vanessa Pilz.
According to the executive, the work with ESG began back in the early 2020s when the company began structuring governance, environmental impact, and social responsibility.
Green Contracts Increase Revenue
In recent months, new contracts have added about 5 million reais per month to the company’s revenue, many driven directly by the environmental appeal.
An example is the partnership with Beiersdorf, owner of the brands Nivea and Eucerin, which adopted heavy electric truck in its logistics.
“The adoption of sustainable logistics boosts our business and brings direct returns to customers,” says Vanessa, explaining the commercial logic of green projects.
According to the director, the environmental differential has ceased to be mere rhetoric and has started generating recurring contracts and dedicated operations.
Founded by Two Brothers: Family Origin with an Innovative Mindset
Founded in 2008 by Vinicius Pilz, then 22 years old, Reiter Log began operations with just one truck.
“My brother has always been passionate about trucks. His childhood dream was to be a driver,” says Vanessa, who also joined the company early.
The strategic shift occurred when the company founded by the brothers decided to move away from refrigerated cargo and migrate to consumer goods.
“We realized that we depended on a single segment. If there were a sanitary crisis, like an avian flu, we would go bankrupt,” says Vanessa.
Client Diversification and Regional Expansion
From this analysis, the company determined that no client could represent more than 10% of total revenue.
This guideline allowed for balanced growth and strategic freedom to choose new markets and operations.
Today, Reiter Log serves companies such as Unilever, Natura, Boticário, Colgate, Mondelez, and Mars, with complete and integrated routes.
“We collect in Poços de Caldas, in Minas Gerais, and deliver to retail across the entire South region, right to the last mile,” says Vanessa.
Biomethane and Integration with Agriculture
One of the most unusual pillars of the strategy involves integration with Estância Del Sur, the livestock operation of the Pilz family.
In 2024, the farm exported nearly 240,000 head of cattle, generating waste used for biomethane production.
“We signed a contract with Geo Energética, created three refueling points, and established a 100% green corridor between São Paulo and the South,” explains Vanessa.
Today, there are 290 gas vehicles, including 124 trucks acquired in a single order from Scania, the largest in the world.
Margins, Governance, and Operational Challenges
In addition to gas vehicles, the company operates electric trucks from brands such as Volvo, XCMG, JAC, and Volkswagen in closed circuits.
“The electric truck costs up to three times more, but the cost per kilometer offsets in dedicated operations,” says Vanessa.
According to Hermes Lopes from Beiersdorf, 1.6 tons of products per year are transported with biomethane, avoiding 106 tons of CO₂.
Sustainable contracts allow for margins of 10% to 15% higher, strengthening results such as EBITDA of 165 million and a margin of 27.3%.
Without external investors, Reiter Log grows through reinvestment, structured debt, and reinforced governance, closing 2024 with logistics challenges overcome and a focus on training drivers, including programs aimed at women.
With information from Exame.
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