Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
During the SS Ranch Auction, Country Duo Invests Heavily in Cutting-Edge Genetics and Expands Its Presence in the Competitive Elite Horse Sector
The country duo Henrique and Juliano has drawn attention again in the elite horse horse sector. During the SS Ranch Auction, held last Saturday (31), the artists acquired the mare Cléo Fit LM for R$ 750 thousand.
The payment will be made in 50 installments of R$ 15 thousand. The negotiation was one of the most significant of the night and highlighted the duo’s interest in the horse industry in Brazil, especially in the Quarter Horse breed.
The purchase of Cléo Fit LM was notable not only for its value but also for the genetics involved. With a chestnut coat and born on October 12, 2013, the mare boasts a combination of highly valued bloodlines in the world of competitive horses.
-
The eggshell that almost everyone throws away is made up of about 95% calcium carbonate and can help enrich the soil when crushed, slowly releasing nutrients and being reused in home gardens and vegetable patches.
-
This farm in the United States does not use sunlight, does not use soil, and produces 500 times more food per square meter than traditional agriculture: the secret lies in 42,000 LEDs, hydroponics, and a system that recycles even the heat from the lamps.
-
The water that almost everyone throws away after cooking potatoes carries nutrients released during the preparation and can be reused to help in the development of plants when used correctly at the base of gardens and pots, at no additional cost and without changing the routine.
-
The sea water temperature rose from 28 to 34 degrees in Santa Catarina and killed up to 90% of the oysters: producers who planted over 1 million seeds lost practically everything and say that if it happens again, production is doomed to end.
The Power of Genetics
Cléo Fit LM is the daughter of the renowned stallion Throwin A Fit and the mare Chicks Streakin. The stallion Throwin A Fit is known for passing strength, explosiveness, and performance onto his offspring.
Chicks Streakin has a winning history, including the title at the 2008 Portal Vaquejada Championship, and has established herself as one of the leading mares in the lineage.
The mare’s pedigree also includes Big Streakin Six, renowned in speed genetics, and Galopeira Galante RT, a descendant of the respected Mr Galante JL.
This composition forms a solid foundation for breeding programs aimed at performance in timed events such as barrel racing and pole bending.
Additionally, Chicks Streakin has produced several champions, such as Acerola Wild LM, Armado Fit LM, Flor Big Fit LM, Florida Big Fit LM, and Cinderela Fit LM, further reinforcing the value of the lineage.
The advisory in acquiring Cléo Fit LM was provided by Caio Almeida, a well-known professional in the sector, who works alongside investors seeking cutting-edge genetics in the Quarter Horse breed.
Diversification in Agriculture
The interest of Henrique and Juliano in agriculture is not limited to equestrian activities. The duo has also invested in beef cattle. In partnership with Fazenda Paranã, they hold the Leilão Terra Prometida, dedicated to offering high-genetic Nelore cattle.
The event features a carefully selected group of breeders and mares, reinforcing the duo’s commitment to quality and productivity in the field.
Henrique and Juliano’s diversified activities in agriculture highlight their interest in sectors with potential for sustainable growth and return, always aligned with tradition, technology, and a passion for rural life.
Celebrities Boost the Quarter Horse Market
The movement led by Henrique and Juliano reflects a growing trend among country artists. Gusttavo Lima was one of the pioneers in this segment.
Zé Neto, from the duo with Cristiano, has also invested in strategic acquisitions, in addition to actively participating in competitions. More recently, Xand Avião has started investing in the breed, focusing on sports events.
The presence of celebrities in the horse industry has helped to boost the market. Consequently, new investors are attracted, and the visibility of the production chain increases, strengthening a sector that already moves significant amounts of money.
Quarter Horse Market Grows in Brazil
Currently, Brazil ranks second in the world in breeding Quarter Horses, only behind the United States. The breed is recognized for its intelligence, strength, and speed. It is widely used in performance events, vaquejada, and also as a saddle horse.
The Brazilian Association of Quarter Horse Breeders (ABQM) registers thousands of new animals each year, reflecting the constant growth of the activity in the country.
Events like the Brazilian Congress, Potro do Futuro, and National ABQM generate millions of reais. These gatherings attract breeders, competitors, investors, and celebrities.
In total, the horse industry generates over R$ 16 billion a year in Brazil, involving more than 3 million people both directly and indirectly.
Investment with Roots and Strategy
Many country artists grew up in the countryside and have maintained a connection to the land from an early age. Investing in horses represents both a return to those roots and a strategic decision.
The sector offers opportunities for financial returns, genetic appreciation, good deals in auctions, and prestige at events that unite sport, tradition, and business.
The purchase of the mare Cléo Fit LM by Henrique and Juliano confirms this new phase in the horse industry. In this scenario, music and genetics go hand in hand, uniting passion, identity, and a vision for the future.
With information from Compre Rural.
Seja o primeiro a reagir!