It's From Brazil! Fiat Strada Takes International Flights and Lands in Africa Bringing All Its Technology and Innovation Beyond South America

It’s From Brazil! Fiat Strada Takes International Flights and Lands in Africa Bringing All Its Technology and Innovation Beyond South America

Written by Roberta Souza

Published on 13/11/2023 at 22:14

Fiat Strada 2024 — Foto: Divulgação

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Starting This Month, The Fiat Strada, With An Impressive 130 Horsepower And 20.4 Kgfm Of Torque, Will Be Available In 8 African Countries

The iconic compact pickup from Fiat, the Strada, known for its strong presence in the Brazilian market, is about to expand its global boundaries. After a decade focused exclusively on South America, the latest iteration of the Strada, launched in 2020 with a double cab and four doors, will land in eight African countries starting this November, according to AutoEsporte.

Cape Verde, Cameroon, Ivory Coast, Ghana, Guinea, Madagascar, Nigeria, and Rwanda will be the new destinations for this compact pickup.

Turbo Power: Fiat Strada Heading to Africa

In a strategic move, Fiat recently introduced turbocharged versions of the compact pickup. The Ranch and Ultra configurations now feature a robust Turbo 200 engine, a 1.0 turboflex that delivers impressive 130 horsepower and 20.4 kgfm of torque. The uncertainty lies in the choice of configurations that will be exported to these African countries, given that the Strada offers seven versions in the Brazilian market, some still equipped with naturally aspirated engines.

ARTICLE CONTINUES BELOW

Diesel Engine on Italian Soil

A curious chapter in the international trajectory of the Strada was its marketing with a diesel engine in some markets, such as Italy. Equipped with the 1.9 JTD and 1.3 Multijet diesel engines, the pickup stood out for its fuel efficiency, achieving averages close to 19 km/l.

However, this version did not reach Brazil due to local requirements, which mandate 4×4 traction and a payload capacity greater than one ton for diesel vehicles.

Boosting Exports in Challenging Times

The decision to export the Fiat Strada to Africa comes at a crucial moment for the Brazilian automotive industry. In light of the recent 26.9% drop in exports, as revealed by the National Association of Motor Vehicle Manufacturers (Anfavea), the Strada, the best-selling vehicle in the Brazilian market with 98,511 units sold this year, emerges as a key player to boost export numbers and reverse the trend of decline in Brazilian vehicle exports.

The presence of the pickup in Africa represents not only geographic expansion but also a strategy to strengthen the position of the Brazilian automotive industry on the international stage.

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It’s From Brazil! Fiat Strada Takes International Flights and Lands in Africa Bringing All Its Technology and Innovation Beyond South America

Starting This Month, The Fiat Strada, With An Impressive 130 Horsepower And 20.4 Kgfm Of Torque, Will Be Available In 8 African Countries

Turbo Power: Fiat Strada Heading to Africa

Diesel Engine on Italian Soil

Boosting Exports in Challenging Times

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It’s From Brazil! Fiat Strada Takes International Flights and Lands in Africa Bringing All Its Technology and Innovation Beyond South America

Starting This Month, The Fiat Strada, With An Impressive 130 Horsepower And 20.4 Kgfm Of Torque, Will Be Available In 8 African Countries

Turbo Power: Fiat Strada Heading to Africa

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