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Toyota model beats competitors and secures title of vehicle with the lowest depreciation in 2024. The study, a reference in the automotive sector, shows the importance of choosing vehicles that preserve their value. Check out the champions in each category and more!
While many consumers are paying attention to prices and launches in the automotive market, there is one crucial factor that can define the ideal choice: a vehicle's ability to maintain its value over time.
The Brazilian market, known for its intense turnover, saw a model surprise by beating out strong competitors and securing the title of car that depreciated the least in 2024.
What made this vehicle stand out? Read on to find out the details and the winners in other categories.
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On December 6, 2024, the Autoinforme Agency released the results of the 11th edition of the Highest Resale Value Seal.
This study, carried out over two decades ago, is a reference among buyers and experts for rewarding models that depreciate the least in 12 months of use.
According to the report, the big winners of the year were Toyota Corolla, in the combustion engine category, the Volvo XC90, among the hybrids, and the Ford Mustang Mach-E GT, in the electric segment, with depreciation rates of -4,7%, -3,8% and -5,2%, respectively.
The impact of numbers on the automotive industry
This year, the analysis included 170 models, segmented between combustion, hybrid and electric vehicles.
The division was created due to the exponential growth of the electrified car market in the last three years, even though these segments have lower sales volumes.
The criteria adopted determined cut lines of 1.000 units sold for combustion models, 300 for hybrids and 100 for electric models, considering the period between November 2023 and October 2024.
Luiz Cipolli Junior, representative of the Autoinforme Agency, explained: “We decided to create three model groupings due to the growing relevance of hybrid and electric vehicles, but we recognize that they still do not reach competitive volumes compared to combustion models.”
Highlights by category
The mid-size sedan category consecrated the Toyota Corolla, which not only led in its segment but was also named the overall champion by losing just 4,7% of its value in its first year.
Among mid-size SUVs, the Porsche Macan stood out with a devaluation of 5,9%, followed by the pickup truck Fiat Strada, which presented an index of -6%.
On the other hand, the BMW 118i was the champion among mid-size/premium hatchbacks, but recorded the greatest depreciation among the champions, at -13%. The table below shows the winners in each category:
- Hatch entry: Fiat mobi (-9,3%)
- Compact hatchback: Chevrolet Onix (-8%)
- Medium/premium hatchback: BMW 118i (-13%)
- Small pickup truck: Fiat Strada (-6%)
- Compact pickup: RAM Rampage (-7,6%)
- Medium pickup: Ford Ranger (-10%)
- Large pickup truck: Ford F-150 (-10,7%)
- Small sedan: Fiat Cronos (-9,2%)
- Compact sedan: Volkswagen Virtus (-8,4%)
- Mid-size sedan: Toyota Corolla (-4,7%)
- Entry SUV: Volkswagen Nivus (-9,1%)
- Compact SUV: Honda HR-V (-7,7%)
- Midsize SUV: Porsche Macan (-5,9%)
- Large SUV: Porsche Cayenne (-6,8%)
- SUV/minivan/7 seats: Toyota SW4 (-8,2%)
Toyota: the brand that dominates
O Toyota's winning history The Highest Resale Value Seal is impressive. The Japanese automaker has won all 11 editions of the award in several categories, reaffirming its reputation in the market.
Other brands, such as Volkswagen, Fiat and Chevrolet, also stood out in the accumulated awards, while names such as BMW, Porsche and Volvo continue to lead specific niches, especially among premium vehicles and SUVs.
Why is resale value so important?
Preserving the value of a vehicle is an increasingly relevant criterion for consumers, especially in an unstable economic scenario.
Models that depreciate less guarantee a greater financial return to the owner when reselling and often offer lower maintenance costs, associated with the brand's reliability.
And for you, which model offers the best value for money?
With so many award-winning options, choosing the ideal car can be challenging. Do you prioritize economy, design or technology? Leave your opinion in the comments!
