Chemical And Pharmaceutical Company Bayer Launches Project To Award Black Students In Marketing And Communication

Written by Roberta Souza

Published on 26/05/2022 at 20:57

Foto: Reprodução Adobe Stock

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Black Marketing And Communication Professionals Awarded By The Bayer Project Will Receive Scholarships In Renowned Schools Like Miami Ad School And Perestroika

Although more than half of the Brazilian population is Black, only 3% of marketing and communication professionals identify as Black or Mixed Race. For this reason, Bayer, a chemical and pharmaceutical company, announced a project that will award Black students in marketing and communication with courses at schools that are references in this field.

About Bayer

The German multinational Bayer has 157 years of history and has undergone various transformations since it began operations. The company started as a chemical industry, evolved, and became a life sciences company.

Bayer has brought numerous innovations to the world, guided by science – solutions such as Aspirin; early diagnosis through contrast imaging; the development of the contraceptive pill and agricultural biotechnologies, where they were pioneers in digital agriculture.

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About The Ouse Transformar Project

According to the magazine Exame, Black students in marketing and communication participating in the project will be required to develop advertising for the antihistamine brand Claritin, part of Bayer’s health portfolio, according to the guidelines of the regulation.

The winners of the project will be announced at the end of July through Bayer Brazil’s social media and Clube de Criação. The projects will be evaluated by various professionals from renowned agencies and companies in Brazil, such as Camila Rodrigues, Cristina Naumovs, Felipe Silva, Gabriela Moura, Laura Esteves, Mariana Sá, Paulo Damasceno, and Wal Tamagno.

The judges will select the 10 best candidates, who will be awarded extension courses at reference schools in the field in Brazil, being:

1st place: Course at Miami Ad School (the student may choose a course up to R$ 8,000.00);
2nd place: Course at SP School (the student may choose a course up to R$ 1,000.00);
3rd to 10th place: Course at Perestroika (each student may choose a course up to R$ 800.00).

The winners will have six months to choose their desired course; furthermore, the prizes cannot be exchanged for cash or any other products. All applicants will also be able to participate in recruitment processes at Bayer.

Watch the video below to learn more about Bayer’s project:

“Access to education is a great tool for generating more opportunities for the Black community through professional qualification, thus contributing to the success of their journey,” says Patricia Corsi, Global Director of Marketing and Digital for Bayer’s Consumer Health division.

Applications For The Ouse Transformar Project Vacancies

To apply for Bayer’s Ouse Transformar Project, exclusive to Black individuals, click here.

Click Petróleo e Gás is not responsible for filling the vacancies of the Ouse Transformar project offered by Bayer, only conducting the dissemination of opportunities in various locations in Brazil and worldwide. To apply and learn more information, visit the website or profile of the company offering the vacancies and make sure to check the requirements and activities. Good luck!

Chemical And Pharmaceutical Company Bayer Launches Project To Award Black Students In Marketing And Communication

Black Marketing And Communication Professionals Awarded By The Bayer Project Will Receive Scholarships In Renowned Schools Like Miami Ad School And Perestroika

About Bayer

About The Ouse Transformar Project

Applications For The Ouse Transformar Project Vacancies

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Chemical And Pharmaceutical Company Bayer Launches Project To Award Black Students In Marketing And Communication

Black Marketing And Communication Professionals Awarded By The Bayer Project Will Receive Scholarships In Renowned Schools Like Miami Ad School And Perestroika

About Bayer

About The Ouse Transformar Project

Applications For The Ouse Transformar Project Vacancies

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Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While Brazil has been discussing bullet trains for 16 years, China delivers 5 new high-speed lines in 2026, surpasses 50,000 km of HSR, and moves 1 billion passengers in a single year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

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