Chemical And Pharmaceutical Company Bayer Launches Project To Award Black Students In Marketing And Communication

Black Marketing And Communication Professionals Awarded By The Bayer Project Will Receive Scholarships In Renowned Schools Like Miami Ad School And Perestroika

Although more than half of the Brazilian population is Black, only 3% of marketing and communication professionals identify as Black or Mixed Race. For this reason, Bayer, a chemical and pharmaceutical company, announced a project that will award Black students in marketing and communication with courses at schools that are references in this field.

About Bayer

The German multinational Bayer has 157 years of history and has undergone various transformations since it began operations. The company started as a chemical industry, evolved, and became a life sciences company.

Bayer has brought numerous innovations to the world, guided by science – solutions such as Aspirin; early diagnosis through contrast imaging; the development of the contraceptive pill and agricultural biotechnologies, where they were pioneers in digital agriculture.

Currently, Bayer has 3 extremely relevant businesses globally, being the second-largest market in Agro, the first in Consumer Health LATAM, and the largest Pharma market in Latin America within Bayer and among the top 5 multinationals in the LATAM region. Over 125 years of history in Brazil, the company has become an important player for the country’s development.

The Ouse Transformar project was created in partnership with the Clube de Criação, a non-profit organization that brings together advertising professionals. Applications to participate in the project will be free and open until June 16.

About The Ouse Transformar Project

According to the magazine Exame, Black students in marketing and communication participating in the project will be required to develop advertising for the antihistamine brand Claritin, part of Bayer’s health portfolio, according to the guidelines of the regulation.

The winners of the project will be announced at the end of July through Bayer Brazil’s social media and Clube de Criação. The projects will be evaluated by various professionals from renowned agencies and companies in Brazil, such as Camila Rodrigues, Cristina Naumovs, Felipe Silva, Gabriela Moura, Laura Esteves, Mariana Sá, Paulo Damasceno, and Wal Tamagno.

The judges will select the 10 best candidates, who will be awarded extension courses at reference schools in the field in Brazil, being:

• 1st place: Course at Miami Ad School (the student may choose a course up to R$ 8,000.00);
• 2nd place: Course at SP School (the student may choose a course up to R$ 1,000.00);
• 3rd to 10th place: Course at Perestroika (each student may choose a course up to R$ 800.00).

The winners will have six months to choose their desired course; furthermore, the prizes cannot be exchanged for cash or any other products. All applicants will also be able to participate in recruitment processes at Bayer.

Watch the video below to learn more about Bayer’s project:

“Access to education is a great tool for generating more opportunities for the Black community through professional qualification, thus contributing to the success of their journey,” says Patricia Corsi, Global Director of Marketing and Digital for Bayer’s Consumer Health division.

Applications For The Ouse Transformar Project Vacancies

To apply for Bayer’s Ouse Transformar Project, exclusive to Black individuals, click here.

Click Petróleo e Gás is not responsible for filling the vacancies of the Ouse Transformar project offered by Bayer, only conducting the dissemination of opportunities in various locations in Brazil and worldwide. To apply and learn more information, visit the website or profile of the company offering the vacancies and make sure to check the requirements and activities. Good luck!