ESG Gains Traction Among Portuguese CEOs

Written by Paulo H. S. Nogueira

Published on 18/11/2025 at 14:52

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Understand the Case

The commitment to ESG (Environmental, Social and Governance) is gaining traction among CEOs in Portugal. According to the KPMG CEO Outlook 2025, 77% of national leaders believe they have the resources and capacity to meet non-financial reporting requirements, aligning them with their companies’ strategic goals.

Additionally, 72% of Portuguese CEOs use artificial intelligence (AI) to improve the quality of sustainability data, identify resource efficiency opportunities, and increase energy efficiency. Almost half (48%) prioritize compliance standards and information reporting to meet investor and regulatory demands.

ARTICLE CONTINUES BELOW

Strategic Use of AI

The study highlights that 77% of CEOs turn to AI to reduce emissions and enhance energy efficiency. According to Vitor Ribeirinho, senior partner/CEO of KPMG Portugal, “We are witnessing a maturity phase of ESG practices in Portugal. Companies are consolidating data infrastructures, value metrics, and robust governance.”

Challenge of Credibility

The current challenge is to ensure credibility, consistency, and measurable impact, Ribeirinho emphasizes, suggesting that technology needs to be applied strategically and transparently.

International Context

Globally, 61% of CEOs believe they can achieve carbon neutrality targets by 2030, according to the KPMG 2025 Global CEO Outlook. This figure represents a 10% increase compared to 2024. The trend shows that climate confidence is growing, supported by long-term strategies and technological investments.

However, 59% of global leaders express ethical concerns related to AI, while 52% recognize limitations in data preparedness. Additionally, 50% cite the lack of appropriate regulation, essential factors to ensure that technology supports sustainability responsibly.

Impacts and Trends

According to the study, Portuguese companies are increasingly integrating sustainability objectives into the core of their corporate strategies. This occurs while leveraging technological solutions to accelerate the sustainable transition. The consolidation of value metrics and reliable sustainability reporting is central to this process.

Moreover, the adoption of AI enables not only efficiency but also better monitoring of environmental impacts, demonstrating that ESG has moved from being just a concept to becoming an essential strategic practice.

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ESG Gains Traction Among Portuguese CEOs

Strategic Use of AI

Challenge of Credibility

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ESG Gains Traction Among Portuguese CEOs

Strategic Use of AI

Challenge of Credibility

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

They planted a sea of eucalyptus to produce cellulose, but the monoculture turned into a green desert, dried up springs and rivers, and pushed families out of regions in Minas Gerais and Bahia.

Júlia Pimentel, an 11-year-old from Minas Gerais, independently invented a new formula to calculate the square root using simple addition and multiplication, and her method was published in one of the most important mathematical scientific journals in Brazil.

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