Event Will Bring Together Test Drives, Musical Shows, and Presence of National and International Automakers
The Interlagos Festival 2025 will once again take over the São Paulo racetrack with a proposal that integrates entertainment, industry news, and driving experiences. With two distinct stages, the event strengthens its position as one of the main gatherings on the Brazilian automotive calendar.
An Automotive Industry Festival Divided Into Two Stages
The event will be held in two stages: the first, focused on the motorcycle segment, will take place from May 28 to June 1; the second, dedicated to automobiles, will occur from June 11 to June 15. According to CNN Brasil, over 250,000 people attended the last edition, and the expectation is to maintain or exceed this number in 2025. The schedule includes activities for various audience profiles, from speed enthusiasts to families seeking leisure.
Confirmed Brands and Industry News
So far, 17 automakers have confirmed their presence at the automobile stage, including traditional names like Fiat, Ford, Toyota, Honda, Hyundai, BMW, Mitsubishi, Lexus, and Volvo. Brands expanding in Brazil, such as BYD, GWM, MG, Jaecoo, Omoda, and GAC, will also participate. The presence of these companies reinforces the Festival’s positioning as a relevant space for launches and direct interaction between brands and consumers in the automotive sector.
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BYD Atto 2 DM-i flex prepares to debut in Brazil with a plug-in hybrid engine, national assembly in Camaçari, competitive pricing, and targets Creta and T-Cross in a battle that promises to heat up the compact SUV market.
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Harley-Davidson created an entry-level motorcycle that seems impossible for those who only know the brand’s big bikes: the X440 uses a 440 cc single-cylinder engine, delivers 27 hp, 38 Nm, a declared fuel consumption of 35 km/l, and showcases a small, rational, and much more accessible Harley in India.
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GAC Aion UT lands in Brazil for R$ 135,990 as the most affordable electric car in the country with over 200 hp, surpasses BYD Dolphin in size, features a 360 camera, and offers up to 310 km of range to challenge Chinese rivals.
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Mitsubishi confirms the triumphant return of a car beloved by Brazilians that was discontinued after almost 40 years, based on the Triton, 4×4, and targets rival Toyota Land Cruiser in a plan of 13 SUVs.
Track Experience with Exclusive Test Drives
One of the highlights of the Interlagos Festival is the opportunity for test drives on the official racetrack. Visitors will be able to drive vehicles from different segments, including sports models like Ferrari F430, Porsche GT3 RS, and McLaren 600LT. Experience packages range from R$ 548 to R$ 3,950, depending on the car and configuration chosen, providing participants with a unique experience in the automotive universe.
Entertainment Structure and Musical Attractions
In addition to vehicle-related activities, the event will also feature cultural and leisure attractions. Confirmed performances include artists such as Titãs, Seu Jorge, Pedro Sampaio, and Cat Dealers. The space will have food areas, lounges, and facilities to welcome visitors in comfortable and integrated environments. The proposal is to transform the Interlagos Festival 2025 into a complete experience that goes beyond the traditional automobile showroom.


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