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Event Will Bring Together Test Drives, Musical Shows, and Presence of National and International Automakers
The Interlagos Festival 2025 will once again take over the São Paulo racetrack with a proposal that integrates entertainment, industry news, and driving experiences. With two distinct stages, the event strengthens its position as one of the main gatherings on the Brazilian automotive calendar.
An Automotive Industry Festival Divided Into Two Stages
The event will be held in two stages: the first, focused on the motorcycle segment, will take place from May 28 to June 1; the second, dedicated to automobiles, will occur from June 11 to June 15. According to CNN Brasil, over 250,000 people attended the last edition, and the expectation is to maintain or exceed this number in 2025. The schedule includes activities for various audience profiles, from speed enthusiasts to families seeking leisure.
Confirmed Brands and Industry News
So far, 17 automakers have confirmed their presence at the automobile stage, including traditional names like Fiat, Ford, Toyota, Honda, Hyundai, BMW, Mitsubishi, Lexus, and Volvo. Brands expanding in Brazil, such as BYD, GWM, MG, Jaecoo, Omoda, and GAC, will also participate. The presence of these companies reinforces the Festival’s positioning as a relevant space for launches and direct interaction between brands and consumers in the automotive sector.
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Renault Kwid: Brazil’s cheapest car turns into a headache at the workshop, has its engine disassembled and shows that delayed maintenance can be much more expensive than many people imagine
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Avelloz left the Northeast to become Brazil’s 5th top-selling motorcycle brand, surpassing 130,000 units sold, and is now targeting expansion in the South and Southeast with new models, a national network, and a focus on the popular entry-level segment.
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A PRF Ford Ranger appears in a version prepared for highway operations, with a diesel engine, 4×4 drive, two-way radio, emergency lights, and internal controls that show how a common pickup truck becomes a police vehicle in Brazil for daily patrolling and police support.
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The new generation of the Jeep Renegade targets SUV consumers below US$30,000 (R$150,000), a price range for intermediate versions of the T-Cross and Nivus in Brazil. The model was discontinued in the US in 2023, according to MoparInsiders.
Track Experience with Exclusive Test Drives
One of the highlights of the Interlagos Festival is the opportunity for test drives on the official racetrack. Visitors will be able to drive vehicles from different segments, including sports models like Ferrari F430, Porsche GT3 RS, and McLaren 600LT. Experience packages range from R$ 548 to R$ 3,950, depending on the car and configuration chosen, providing participants with a unique experience in the automotive universe.
Entertainment Structure and Musical Attractions
In addition to vehicle-related activities, the event will also feature cultural and leisure attractions. Confirmed performances include artists such as Titãs, Seu Jorge, Pedro Sampaio, and Cat Dealers. The space will have food areas, lounges, and facilities to welcome visitors in comfortable and integrated environments. The proposal is to transform the Interlagos Festival 2025 into a complete experience that goes beyond the traditional automobile showroom.
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