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Ford is back in Brazil with the Territory, an SUV that promises to redefine the market. With a 1.5 EcoBoost engine, sophisticated design and a competitive price, it combines advanced technology and cutting-edge safety. Will the model be able to win back Brazilians and face rivals like the Jeep Compass?
After a period of absence from the Brazilian market, Ford returns with a launch that promises to shake up the SUV segment in the country.
Combining advanced technology, sophisticated design and a competitive price, the Ford Territory emerges as a strong competitor for established brands.
The new product has attracted the attention of both consumers and experts, signaling a new strategy by the North American automaker to regain space in the national market.
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At the heart of this recovery is the Ford Territory, an SUV imported from China, designed to meet the demands of Brazilians.
Equipped with a 1.5L EcoBoost engine with 169 horsepower and 250 Nm of torque, the model combines power with efficiency.
Ford bets on its cost-benefit as a differentiator, since the starting price of R$ 209.990 puts it at an advantage over rivals such as the Jeep Compass, whose more affordable versions exceed this value.
Furthermore, the Territory seeks to balance sophistication and accessibility, something that may attract consumers looking for a complete SUV without paying exorbitant prices.
Renewed design and premium finish
The Territory impresses at first glance with its robust and elegant design.
The exterior combines Full LED headlights, a hexagonal front grille and a panoramic sunroof, offering a modern and attractive aesthetic.
Details such as 19-inch alloy wheels and LED daytime running lights reinforce the vehicle's sophistication.
The combination of bold lines and technological elements creates a look that stands out on the streets and conveys a sense of modernity.
Inside, the SUV offers a premium finish, with two-tone micro-perforated seats and a leather-covered steering wheel.
The interior space is also a highlight, ideal for families, with capacity for five passengers and a trunk of up to 1.422 liters (with the seats folded down).
Ford designed the interior with comfort and practicality in mind, with soft-touch surfaces and an ergonomic design.
In addition, the configurable digital panel and 12,3-inch multimedia center enhance the user experience, allowing easy access to all vehicle functions.
Technology at the service of comfort
To further differentiate itself, Territory features technologies focused on comfort and practicality.
The model offers dual zone digital air conditioning, induction cell phone charger and remote start with air conditioning activation.
Additionally, wireless compatibility with Android Auto and Apple CarPlay simplifies connectivity, allowing drivers to use their smartphones safely and conveniently.
Other innovations include an electric parking brake with “Auto-Hold” function, a rain sensor and a “Rotary Shifter” gear selector.
The four driving modes (Normal, Eco, Sport and Mountain/Hill) allow the driver to adapt the vehicle's performance to different situations, whether prioritizing economy, power or drivability on challenging terrain.
Cutting-edge security
When it comes to safety, the Territory doesn't leave anything to be desired.
Systems like Ford Co-Pilot 360° provide complete driver assistance, including blind spot monitoring, adaptive cruise control with “Stop & Go” function and 360° cameras.
These technologies were designed to make driving safer and less stressful, especially in urban and heavy traffic scenarios.
The model also features front, side and curtain airbags, as well as seat belt warnings for all occupants.
ABS brakes, electronic stability control and hill start assist are also present.
These technologies reinforce Ford's commitment to road safety, offering protection not only for occupants but also for pedestrians and other vehicles.
Comparison with competitors
When facing SUVs like the Jeep Compass and Jeep Commander, the Territory stands out for its price and the technologies included.
While competitors offer similar features, they are significantly higher priced.
Ford, on the other hand, focuses on delivering luxury and innovation at an affordable cost, repositioning itself as a competitive brand in Brazil.
This approach can be decisive in attracting consumers looking for good value for money in such a competitive market.
Furthermore, Territory bets on the combination of modern design and efficient performance to win over consumers who prioritize both style and functionality.
Ford also seeks to reinforce its image as a reliable and innovative brand, elements that were shaken during its withdrawal from the passenger car market in Brazil.
Dimensions and specifications
The SUV has generous dimensions, ensuring comfort for all occupants. Check out the main figures:
- Height: 1.706 mm
- Length: 4.630 mm
- Width (without mirrors): 1.935 mm
- Length between the axis: 2.726 mm
- Tank capacity: 60 liters
With a curb weight of 1705 kg, the Territory combines stability with performance.
Its four-cylinder engine with direct injection and seven-speed automatic transmission ensures a smooth and efficient drive.
These features demonstrate Ford's commitment to delivering a robust and reliable SUV, even in conditions of intense use or varied terrain.
Market strategy and expectations
Ford's return to Brazil with the Territory represents a bold strategy by the automaker, which aims to regain the trust of Brazilian consumers after its decision to end local production.
Territory is the first bet in a new phase, and its success could open the doors to other innovative and competitive models in the country.
By positioning the Territory as an affordable luxury SUV, Ford is targeting a diverse audience, including families, young professionals and drivers looking for a vehicle for daily use without sacrificing comfort.
The brand has also invested in a strong marketing campaign to highlight the model's unique features and attract potential customers.
Conclusion
O Ford's return to Brazil with Territory represents more than just a launch. This is a strategic attempt to restore the trust of Brazilian consumers.
Combining innovation, competitive pricing and a wide range of features, the model has the potential to change the game in the national automotive market.
Will the Territory be enough to restore Ford's prominence in Brazil? Or will competitors continue to dominate the market?
Brazilians are very parochial and the lack of an automaker in Brazil will still be a turning point. Not to mention that the launch did not come with electric or hybrid propulsion.
Ford's big mistake was increasing the size of the Territory...it entered the common SVU bullet.
Hug
what is “common bullet”…??
Hahaha
What does SVUs mean…?!
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