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With a billion-dollar investment, the new unit of the O Boticário group promises to revolutionize global production in the sector
The city of Pouso Alegre, in the south of Minas Gerais, received the largest cosmetics factory in the world. The group O boticario, a reference in the beauty sector, will invest more than R$ 1 billion to raise the unity, which promises to be a milestone in the region's economic development. The chosen location is strategically positioned on the side of the highway Fernao Dias, in Minas Gerais, facilitating logistics and the flow of production, according to the Diário do Comércio website.
The new factory was announced in August this year, but the most recent details of the project were released by the group's executives. With the construction of the plant, annual production will be impressive: about 1 billion pieces, making the enterprise one of the most important in the global cosmetics sector.
Economic impact and job creation
In addition to contributing to the regional economy, the group's new factory O boticario should generate thousands of direct and indirect jobs during the construction and operation phases. This represents an excellent opportunity for the population of Pouso Alegre and neighboring cities.
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The choice of the municipality of Minas Gerais was strategic, thanks to its privileged location and favorable infrastructure. The South of Minas Gerais has one of the main industrial hubs in the state, which further strengthens the production capacity of the new unit.
According to analysts, the brand's investment is a response to the growing demand for beauty products in the national and international market. Brazil, one of the largest consumers of cosmetics in the world, is consolidating itself as an important production hub in the sector.
Sustainability is a priority in the project
The new factory project was planned with a focus on sustainable practices. The group O boticario has constantly investing in technologies that minimize environmental impact, such as the efficient use of natural resources and the adoption of clean energy sources.
Furthermore, brand reinforces its commitment to innovation, developing solutions that integrate quality, efficiency and social responsibility. The new unit will also feature automated and modern processes, aligned with the most advanced trends of Industry 4.0.
I would be very happy if it were installed in Nova Era/MG. A three-hundred-year-old historic city, with two BR 381-262 highways and the Vitória-Minas railroad.
Boticário hit the nail on the head. PA is one of the most promising cities in Brazil. A highly strategic region. Success to everyone involved.👍👍👍👍