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The announcement was made by Rodrigo Fumo, executive of Industrial Motors at WEG, in a social media post, after visiting the Chinese unit. In addition to large rotating electric machines, the new factory in Rugao is expected to expand motor production and gearboxes training.
The multinational from Santa Catarina, WEG, announced a new factory in China, scheduled to open in early 2027, focused on large rotating electric machines and expanding the production of low and medium voltage motors in Rugao. The announcement marks another step in the company’s international expansion.
The announcement was made by Rodrigo Fumo, the executive leading the Industrial Motors area at WEG, the multinational from Jaraguá do Sul, in northern Santa Catarina. According to information from the NSC Total portal, the information was confirmed on June 22, in a social media post, after his visit to the Industrial and Production Director, Chen Lingjiang. In the coming years, WEG will increase investment in the city of Rugao to support the production of low and medium voltage motors, gearboxes training, and new electric motor technologies, and the new unit, focused on large rotating electric machines, is scheduled to open in early 2027.
The new WEG factory in Rugao, China
The multinational from Santa Catarina, WEG, announced a new unit in Rugao, a city in China, focusing on large rotating electric machines. The information was confirmed on June 22, in a social media post.
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The announcement was made by Rodrigo Fumo, the executive responsible for the Industrial Motors area at WEG, who shared images of his visit to the Industrial and Production Director, Chen Lingjiang. The new factory strengthens the company’s presence in the Chinese market.
Focus on large rotating electric machines
The new WEG unit will focus on large rotating electric machines and is scheduled to open at the beginning of 2027. In addition to discussing the results achieved in the past year and the company’s next strategic steps, Rodrigo Fumo indicated an acceleration of the plans.
“We are already accelerating!”
The phrase, highlighted by him in the publication, summarizes the pace that WEG wants to set for its expansion in China. The move is treated by the company as one of its next strategic steps towards growth abroad.
Expansion of motor production and new technologies
In the coming years, WEG will increase investment in the city of Rugao to support the production of low and medium voltage motors, specifically in the new area highlighted in the announcement. The expansion goes beyond large machines.
The plans also include capabilities for gearboxes and new electric motor technologies. The set reinforces WEG’s factory strategy in China as a hub for different company lines, from large machines to industrial motors.
Who is Rodrigo Fumo, WEG executive
Rodrigo Fumo is a Mechanical Engineer graduated from the Federal University of Santa Catarina (UFSC), with a specialization in Lean Manufacturing and an MBA in Business Management from Fundação Getúlio Vargas (FGV). He also has executive and technological training at WEG and the Steinbeiss Institute.
The executive participated in the Executive Program for Growing Companies at Stanford, California, and the Singularity University program focused on exponential technologies. At WEG since 2002, he has experience in industrial processes and the development of new products, having worked in China, Austria, and the United States, and assumed the leadership of Industrial Motors in April 2024.
WEG, a multinational from Santa Catarina, announced a new factory in Rugao, China, focused on large rotating electric machines and scheduled to open at the beginning of 2027, in addition to expanding the production of low and medium voltage motors and investing in gearboxes and new technologies.
The announcement, made by executive Rodrigo Fumo after a visit to the Chinese unit, reinforces the international expansion of one of the largest industrial companies in Brazil, born in Jaraguá do Sul. With accelerated plans, WEG’s factory in China is expected to start operating at the beginning of 2027.
And you, what did you think of WEG’s new factory in China? Do you follow the international expansion of the multinational from Santa Catarina? Share your opinion and exchange ideas with other readers about industry and business.
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