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GM, which also controls Chevrolet, is ready to shake up the Brazilian car market, and this time, the secret lies in a major partnership: the American giant is betting on Wuling models being tested in Brazil to take on prominent Chinese brands, such as BYD.
The move by the company that owns Chevrolet is clear. The brand wants to fight for space in a market that is increasingly dominated by Chinese manufacturers, especially BYD. To this end, General Motors (GM), its parent company, brought Wuling to Brazil, a low-cost Chinese brand with which it has maintained a solid partnership since 2002.
Recently, Wuling models were spotted undergoing testing in Brazil, including the Yep Plus electric compact SUV and the Starlight S mid-size SUV, with electric and hybrid versions. This new bet reinforces ambition Chevrolet's goal to expand its presence in the electrified vehicle segment, which is no longer just a trend, but a necessity.
Wuling models: the future in Brazilian showrooms
Among the vehicles that may reach Brazilian consumers, two stand out:
- Toyota promises to change the game with the Japanese company's new 2.0 turbo engine that will have three power outputs: 300, 400 and even 600 hp
- Are you buying a used car? This Nissan model could be the ideal one for you! Meet the Nissan Versa Unique, a car with a 1.6 engine, 111 hp and very economical, getting an average of 14,4 km/L!
- No Volkswagen, Toyota or BYD: Brazil's most modern automotive factory belongs to the company that is often overlooked by Brazilians
- Fines will be issued freely! City Hall approves the installation of 16 NEW SPEED RADAR and drivers will have to pay extra attention
Yep Plus: compact, electric and full of technology, it is already being tested and promises to be one of the big news for 2025. The model comes equipped with a 102 hp engine, autonomy of 400 km and a robust technological package, which includes 10,25-inch displays and advanced security systems.
Starlight S: With electric and hybrid versions, this mid-size SUV reinforces GM's commitment to expanding the range of electrified cars on the market.
Although the famous Mini EV from Wuling – a compact electric car that costs around R$25 in China – is not in the plans for Brazil, the strategy is clear: GM (Chevrolet) intends to integrate Wuling models into its portfolio, coexisting side by side with classics such as the Onix and the Tracker.
Betting on electrification beyond Chevrolet
During the AutoData Perspectives 2025 Congress, Fábio Rua, vice president of GM South America, revealed that an affordable electric vehicle is part of the brand's plans for the end of the decade. Even without details about local production, the message is clear: Chevrolet is investing heavily to lead the transition to electrification in Brazil.
A tough competition
The arrival of Wuling models for testing in Brazil highlights GM's move to compete on equal terms with brands like BYD and other Chinese manufacturers. GM's strategy, which owns Chevrolet, a very famous brand in Brazil, combines accessibility, technology and electrification, targeting consumers who seek innovation without sacrificing cost-benefit.
With these new features, GM promises to give the competition a hard time and win over a new generation of drivers in Brazil.
