Free Online Courses Are Being Offered on Two Platforms: Google Skillshop and Google Digital Workshop
With the aim of assisting in professional qualification, Google is offering 36 free online courses. There are 10 free online courses on the Google Skillshop platform and 26 on the Google Digital Workshop platform, divided into three areas: Data, Professional Qualification, and Digital Marketing. Considering the increasingly competitive job market, it is essential to always be prepared and updated, and these free courses can aid in this function.
Google Skillshop
On this platform, students of all levels have access to free online courses to master Google products, tools, and platforms used in their work.
According to the technology company, Skillshop is a unique training hub for everyone who uses Google’s professional tools and solutions. The platform has comprehensive courses so that both experienced professionals and beginners can excel at work, transform their company, or find the next big opportunity. Skillshop offers training and courses related to Google’s product areas.
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The free online courses offered on this platform are:
- Google Ads: Develop your skills using Google Ads to promote your business online and receive your certificate.
- Google Analytics: Discover how the latest generation of Google Analytics can enhance your metrics strategy.
- Google Marketing Platform: Learn how to achieve your marketing goals and earn your certification in Google Marketing Platform.
- YouTube: Courses for business managed partners, music, media, and Content ID.
- Waze Fundamentals E-Learning: Discover how to turn your location into a destination with the power of Waze Ads.
- Google Ad Manager: The Publisher University is now part of Skillshop. Check out the new content and learn how to develop your proficiency with Editor tools.
- Authorized Buyers: Learn how to take your first steps as an Authorized Buyer and understand the program’s workflow.
- Google AdMob: Manage your inventory and generate revenue in this course.
- Google for Education: Access selected training for the development and success of teachers, students, and directors in elementary, middle, or higher education.
Google Digital Workshop
The opportunities offered in these free online courses are for individuals looking to expand their range of knowledge, enhance their professional resume, and secure a prominent position in the job market.
Those who have these aims can choose from the free online courses available in the following fields of knowledge:
- Data: Understand the basic concepts of coding; Understand the basic concepts of machine learning; Improve your company’s online security; Cloud Onboard Online.
- Professional Qualification: Use Google to find a new job; Create a resume; How to edit your resume; Manage a project with digital tools; Learn to plan efficient meetings; Techniques to negotiate your salary; Build confidence through self-promotion; Find your new job; Increase your productivity at work; Introduction to digital well-being; Effective networking; Introduction to corporate communication; Convey your ideas with text and images; How to speak in public.
- Digital Marketing: Fundamentals of digital marketing; Take your business online; Ensure customers can find you online; Promote your business with online advertising; Expand your business into other countries; Connect with customers on mobile devices; Generate content to promote your business; Understand customers’ online needs and behaviors.
All online and free courses from this platform provide lessons with subject enumeration, duration of each one, and the skills that will be taught. Additionally, the platform also features success stories from individuals who took the courses and made progress in their professional lives.
How to Enroll in Free Online Courses
Those interested in taking the modules of any of the free online courses should visit the Google Skillshop or Google Digital Workshop page to learn about all available courses.

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