The Brazilian Automotive Industry Has Gained New Momentum with the Inauguration of Great Wall Motor’s Factory in Iracemápolis (SP).
This Friday (15), the Great Wall Motor (GWM) factory was inaugurated in Iracemápolis, São Paulo’s interior.
The Chinese automaker is the largest privately-owned company in the Asian country and the first authorized under the Mover Program to produce plug-in hybrid cars in Brazil.
The expectation is to create 900 new jobs by the end of the year. More than 100 local suppliers are already registered.
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Drivers with licenses nearing expiration received an unexpected reprieve on the calendar, but the Contran extension only applies to those within specific dates.
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Fiat’s forgotten family SUV offers 7 seats, a 2.4 engine with 172 hp, automatic transmission, trunk space of up to 580 liters, and the presence of a large utility vehicle for a price below many new compacts: meet the Fiat Freemont Precision 2015.
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German sedan with rear-wheel drive flaunts a 1.6 turbo engine with 156 hp, automatic transmission, 480-liter trunk, premium status, and executive cabin in the range of fully equipped compact zero km: meet the Mercedes-Benz C180 Avantgarde 2015.
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Suzuki launches “hybrid family van” with 8 seats, sliding rear door, Toyota Noah-like design, 1.8 electrified engine, and a price equivalent to about R$ 124,000 without taxes, below 7-seater SUVs sold in Brazil: meet the Landy in Japan.
By 2026, when 60% of production will have local content, the expected investment is R$ 4 billion. Between 2027 and 2032, the amount will reach R$ 6 billion.
Impact on the Production Chain
The factory starts with the capacity to produce 30,000 vehicles per year, aiming to reach 50,000.
The focus will be on the Haval line and models H6, Poer, and H9, all hybrid or electric. Under the Mover Program, GWM will invest in research, training, and energy efficiency, receiving tax credits in return.
Overview of the Sector
In 2024, the Brazilian automotive industry grew 9.7% compared to 2023, with 2.5 million vehicles produced. Brazil ranks 7th in the global market and 8th in production.
Passenger vehicle exports totaled US$ 4.2 billion, with Argentina, Mexico, Colombia, Uruguay, and Chile as the main destinations.
Currently, the sector employs about 130,000 people directly and over 1 million indirectly.

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