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The idea turns the followers themselves into brand ambassadors for a season. You don’t need to be famous: any public profile can compete, and the top prize is a contract with the brand, not just money. However, the deadline is short, and the videos need to be published by June.
Havan, a retailer from Santa Catarina founded by Luciano Hang, will offer a contract worth R$ 40,000 to whoever produces the best video in tribute to its 40 years of history. The initiative is part of a national influencer contest called “Influencer Havan 40 Years,” open to anyone with a public profile on Instagram or TikTok, with no minimum follower requirement to participate.
The campaign was launched at the beginning of June 2026, as part of the celebrations for the network’s four decades, which was founded in 1986 and turns 40 on the upcoming June 26. The company’s proposal is for consumers and followers themselves to tell the brand’s story during the celebrations. Below, we have gathered practical information on how to participate, the deadlines and the prize distribution, for those interested in competing.
How to participate in the Havan contest
The rules are simple and accessible to any content creator.
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To compete, you need to produce a video lasting between 30 seconds and two minutes, paying tribute to Havan’s 40 years or addressing the company’s trajectory, and publish it on Instagram or TikTok by June 28, on a public profile.
At the time of publication, the participant must use the campaign’s official hashtags, which are #HavanOficial, #InfluenciadorHavan40, and #40anosHavan, and tag the profile @havanoficial in the content’s caption.
These steps are essential for the video to be considered valid and enter the competition, according to the regulations released by the retailer.
The recommendation is to focus on originality, as creativity is one of the evaluation criteria.
How the selection works and when the result is announced
The selection of winners combines company evaluation and public participation.
According to Havan, the videos will be evaluated based on criteria such as creativity, audience engagement, and alignment with the campaign’s proposal, and the five most outstanding contents will advance to a public vote held on the company’s official profile on social media.
The final result of the contest is scheduled to be announced on July 3rd.
In other words, after the video publication phase, which runs until June 28th, the selected entries will still go through an open voting stage, where the public helps to determine the top placements.
This format, which mixes internal curation and popular vote, tends to encourage video sharing, expanding the reach of the action.
What are the distributed prizes
The total prize exceeds R$ 50,000, divided among the top five winners.
The main highlight is the first place, which signs a contract with Havan worth R$ 40,000, while the other finalists receive shopping vouchers: R$ 5,000 for second place, R$ 3,000 for third, R$ 2,000 for fourth, and R$ 1,000 for fifth place.
It is worth noting an important difference: the main prize is not simply a cash payment, but a service contract with the brand, which usually involves producing content as an official promoter.
Meanwhile, the prizes from second to fifth place are shopping vouchers, which can be used in the network’s own stores.
Those intending to participate should carefully read the full regulations to understand all the conditions involved.
Havan’s bet on influencer marketing
The contest reflects a marketing strategy increasingly common among major brands.
According to businessman Luciano Hang, the initiative seeks to bring the company even closer to consumers and value the people who follow the brand on digital platforms, leveraging the network’s presence on social media during the anniversary celebrations.
The action falls under the so-called influencer marketing and user-generated content, where people themselves produce material about the brand, expanding its reach organically.
It is not the first time Havan has resorted to this type of contest: in 2025, for its 39th anniversary, the company had already promoted a similar competition.
The company’s expectation this time is to receive videos from different regions of the country, reinforcing its digital presence on a national scale.
Havan’s influencer contest is an example of how brands are turning their anniversaries into major engagement campaigns on social media, offering attractive prizes to mobilize content creators from all over the country.
For those who like to produce videos and have a public profile on Instagram or TikTok, the action represents an opportunity to compete for a contract worth R$ 40,000 and shopping vouchers, provided they meet the deadline of June 28 and the campaign rules.
As with any contest, the most important thing is to read the regulations carefully before participating.
And you, would you participate in a contest like this to win a contract with a major brand? What do you think of this strategy by companies to turn followers into promoters? Leave your comment, tell us if you plan to compete, and share the article with that friend who loves creating videos for social networks and might be interested in the opportunity.
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