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Promoting Sustainability And Securing Its Barley Purchase, Heineken Signed A 10-Year Agreement With A Company In Paraná That Promises To Generate More Than A Thousand Jobs
Heineken announced on Thursday (17) that it has signed a 10-year agreement with the malting company to be built in Ponta Grossa (Paraná), and with the new partnership, jobs will also emerge for the local residents. The sustainable product will be sold starting in 2023, when the malting factory begins its production.
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Understand The Details About The Agreement Between Heineken And The Company From Paraná
According to the brewery, the agreement with the company aims to meet the forecasted expansion of business growth for the Heineken Group in Brazil and also to ensure the barley purchase in the coming years.
The partnership with the malting company from Paraná is strategic for the brewery’s business, as it will increase the production capacity of its brands, better serving its growth in the beer and beverage market in Brazil.
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According to the President of the Heineken Group in Brazil, Maurício Giamellaro, the growth of the brands is a reflection of many investments and efforts made by all employees of the company in the country in recent years. He states that the purpose since the arrival of the Heineken Group in Brazil is to transform the beer market with differentiated brands and good quality in their segments and prices. The growth in demand and the good acceptance of its brands demonstrate that the path has been successful.
The Sustainable Barley From Heineken
The agreement with the company from Paraná will also bring several benefits to the Group’s ESG strategy, further increasing the presence of sustainable barley in its production. Among the initiatives, the main one is the Agrária Rural Management Program, which supplies cooperatives with information related to the agricultural sector, tools, and certifies those who meet high standards of quality and food safety.
Giamellaro states that the Heineken Group has a very clear commitment to sustainability in its production chain and always seeks to improve its indicators with partnerships that ensure a safe, high-quality raw material that respects the environment.
He also highlights that the agreement with the company from Paraná opened up possibilities for the brewery to continue growing its business and expand production while always considering sustainability and, in addition, to invest in the Brazilian market by purchasing barley produced in national territory.
Get To Know The Malting Factory From Paraná
The project for the malting factory comes from the union of several cooperatives, led by Agrária, in Paraná, joining forces with five other partners that have experience in the sector. They are: Capal, Bom Jesus, Castrolanda, Frísia, and Coopagrícola, all from Paraná.
The factory will have an annual capacity of 240,000 tons of barley, representing 15% of national production, and not only that, it will generate more than a thousand jobs both directly and indirectly.
