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Promoting sustainability and guaranteeing its purchase of Malt, Heineken closed a 10-year agreement with a company from Paraná that promises to generate more than a thousand jobs
Heineken announced, this Thursday (17th), that it closed a 10-year agreement with the malt shop that will be built in Ponta Grossa (Paraná) and with the new partnership, jobs will also be created for residents of the region. The sustainable product will be sold from 2023, when the malt factory starts production.
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Understand the details about Heineken's agreement with the company from Paraná
According to the brewery, the agreement with the company seeks to meet the growth forecast of the Heineken Group's business growth in Brazil and also to guarantee the purchase of malt in the coming years.
The partnership with the Paraná malt company is strategic for the brewery's business, as it will increase the production capacity of its brands, better serving its growth in the beer and beverage market in Brazil.
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According to the president of the Heineken Group in Brazil, Maurício Giamellaro, the growth of the brands is a reflection of the many investments and efforts that all the company's employees have made in the country in recent years. He says that the purpose since the arrival of the Heineken Group in Brazil is to transform the beer market with differentiated brands and with good quality in their segments and prices. The growth in demand and the good acceptance of its brands demonstrate that the path has been successful.
Heineken Sustainable Malt
The agreement with the company from Paraná will also bring several benefits to the Group's ESG strategy, further increasing the presence of sustainable malt in its production. Among the initiatives, the main one is the Agrarian Rural Management Program, which provides members with information related to the agriculture sector, tools, and certifies those that generate high standards of quality and food safety.
Giamellaro, says that the Heineken Group has a very clear commitment to sustainability in its production chain and is always looking to improve its indicators with partnerships that guarantee a safe raw material, of good quality and that respects the environment.
He also highlights that the agreement with the company from Paraná opened the possibility for the brewery to continue with the growth of its business and expand production always thinking about sustainability and, in addition, to invest in the Brazilian market with the purchase of malt produced in the territory national.
Discover the malt factory in Paraná
The malt factory project comes from the union of several cooperatives, led by Agrária, in Paraná, joining efforts with five other partners that have experience in the sector. They are: Capal, Bom Jesus, Castrolanda, Frísia and Coopargrícola, all from Paraná.
The factory will have an annual capacity of 240 thousand tons of malt, representing 15% of the national production, and not only that, it will generate more than a thousand jobs both directly and indirectly.
