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Brazil-Made Honda WR-V: The New Mini SUV With Potential to Revolutionize the Market

Written by Bruno Teles
Published on 08/01/2024 at 17:10
Honda WR-V fabricado no Brasil: o novo mini SUV com potencial para revolucionar o mercado
Foto: Divulgação/Honda WR-V
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Honda Confirms Launch of New WR-V in Brazil, Promising to Shake Up the Compact SUV Segment with a Locally Manufactured Vehicle Packed with Features and a Competitive Price.

The new Honda WR-V, already registered in Brazil since 2022, stands out for its growth in size and appearance. With a length of 4.32 cm and a wheelbase of 2.65 m, the model is nearly as large as its sibling HR-V, but aims to be more affordable. Design features include a front grille with chrome accents, full LED headlights, and a two-tone paint option.

Equipped with the 1.5-liter 4-cylinder engine, known from the Honda City and HR-V models, the WR-V offers 126 horsepower and 15.8 kgf.m of torque. In Brazil, the model will come with a CVT automatic transmission that simulates seven gears, promising a balanced performance and fuel efficiency.

Interior and Connectivity

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Inside, the WR-V presents a simpler look compared to the HR-V and City, with a predominance of hard plastic, but with good quality fittings. The interior space is generous, comfortably accommodating five occupants. Notable is the 8-inch multimedia system with wireless Apple CarPlay and Android Auto connectivity, as well as wireless cellphone charging.

The new Honda WR-V comes equipped with traction and stability controls, front ABS brakes, six airbags, and additional features in the top trim versions, such as collision warning, autonomous emergency braking, and the LaneWatch system for blind spots.

Price and Availability

It is expected to be launched in Brazil in the second half of 2024, with the price of the WR-V ranging between R$ 110,000 and R$ 150,000. PCD versions may be offered in the range of R$ 100,000, making it an attractive option in the segment.

The Honda WR-V promises to be an important milestone in the Brazilian compact SUV market. With the combination of a modern design, efficient engine, and a practical and technological interior, the WR-V has everything to be a popular choice among consumers looking for a versatile, reliable, and affordable vehicle.

Thus, the launch of the Honda WR-V in Brazil represents an important addition to the compact SUV market, combining space, technology, and a competitive price. Its potential to capture a significant market share is high, especially considering Honda’s reputation for quality and reliability.

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Bruno Teles

I cover technology, innovation, oil and gas, and provide daily updates on opportunities in the Brazilian market. I have published over 7,000 articles on the websites CPG, Naval Porto Estaleiro, Mineração Brasil, and Obras Construção Civil. For topic suggestions, please contact me at brunotelesredator@gmail.com.

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