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HORSCH Is a Global Leader in Innovative Agricultural Technology and Modern Solutions for Soil Cultivation, Sowing, and Plant Protection.
However, the company continues to grow each year, driven by the resumption of events and even an expansion of its portfolio. Thus, the return of agricultural fairs and the opening of the market contributed to this result.
Initially, with the return of in-person events, the HORSCH company, which works with machines for soil preparation, planting, and spraying, physically presented its entire line of products specifically for Latin America in various regions, thereby helping clients become acquainted with all the brand’s offerings. Therefore, the opening of dealerships in hubs is important for Brazilian agriculture.
It allowed for the demonstration of equipment in person for clients. According to Rodrigo Duck, the company’s general director, “The sum of these two factors led to a growth of over 40% in 2022.”
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Additionally, Duck highlights that this growth strategy focuses on expanding the dealership network and also opening sales points. According to the executive, “Today, we have eight business groups, seven in Brazil and one in Paraguay, totaling more than 25 sales points.”
This year, we inaugurated units in Jataí/Goiás, Vilhena/Rondônia, Campos de Júlio/Mato Grosso, and in Balsas/Maranhão. For 2023, we have already confirmed three new openings: one in Rondonópolis, Mato Grosso, another in Palmas, Tocantins, and one more in Cruz Alta, Rio Grande do Sul.”
In 2022, offering new products also contributed to positive results. However, during this period, the brand also launched a “Leeb VL 5280 Sprayer,” which was a milestone equipment for the company that led to Latin American spraying.
Furthermore, the Director gives a brief teaser for 2023: “We have several new items, but two that we consider strategic: the EVO TL, equipment developed with Brazilian farmers, aimed at doing the same work as the EVO CS, that is, deep fertilization, but with the TL we have the possibility to work at even greater depths of up to 30 to 35 cm.
It is a developed, field-validated equipment, and we believe it has great potential. In addition to fertilizing and scarifying, it can also be equipped with an optional MiniDrill, capable of distributing tiny seeds, thus saving on one operation.”
Then, Duck concludes by saying, “With this, we believe that Brazilian producers will continue to invest in high technology to achieve better productivity in their own fields.”
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