Sustainable Innovation: HEINEKEN and so+ma Exceed Glass Recycling Goals

Written by Corporativo

Published on 13/12/2023 at 17:51

Foto: Imprensa so+ma / Gabriella Moura

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Positive Environmental Impact in Salvador with Glass Recycling

In 2023, the partnership between ESG Tech so+ma and the HEINEKEN Group achieved a significant environmental milestone in Salvador, recycling over 477 tons of glass. This initiative resulted in the prevention of approximately 147,520 kilograms of CO2 emissions, equivalent to the load of 34 large trucks. This achievement contributes to HEINEKEN’s global goals to become a net zero company by 2040 and reflects a remarkable advancement in sustainable waste management.

Efficient Reinsertion of Glass in the Production Chain

The reuse of glass in the production of new packaging is a process that requires less energy and consequently emits less CO2. However, the recycling rate for this material still hovers around 25%. Claudia Pires, CEO of so+ma, emphasizes the awakening of environmental awareness in Bahia and the challenges of establishing a glass recycling chain in the region, a daunting task in the past.

Ornella Vilardo, Director of Sustainability at the HEINEKEN Group, highlights the importance of the five-year partnership with so+ma, emphasizing the positive impact of the circular economy and the behavioral change encouraged by the startup. The collaboration not only preserves valuable resources but also engages society in favor of a more sustainable lifestyle.

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Rewards and Awareness through the so+ma Campaign

The recent so+ma campaign aims to raise awareness among tourists and residents during the summer. For every 30 kilograms of material delivered to so+ma locations, participants receive a raffle ticket for prizes such as electric bicycles, recycled-material sneakers, and coupons for digital services like Netflix and Play Store. With this strategy, so+ma recognizes and rewards the top contributors to sustainability goals.

The campaign, active until January 2024, features weekly raffles and aims to collect over 500 tons of recyclables at its units distributed across Salvador, Camaçari, Curitiba, and Campo Largo (PR).

This initiative from HEINEKEN and so+ma exemplifies how recycling actions, combined with social engagement strategies and rewards, can generate a significant impact on sustainability and environmental awareness. The innovative approach of these organizations not only contributes to environmental preservation but also fosters a cultural shift towards more sustainable and responsible practices.

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Press so+ma

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Sustainable Innovation: HEINEKEN and so+ma Exceed Glass Recycling Goals

Positive Environmental Impact in Salvador with Glass Recycling

Efficient Reinsertion of Glass in the Production Chain

Rewards and Awareness through the so+ma Campaign

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Sustainable Innovation: HEINEKEN and so+ma Exceed Glass Recycling Goals

Positive Environmental Impact in Salvador with Glass Recycling

Efficient Reinsertion of Glass in the Production Chain

Engagement Strategies and Social Impact

Rewards and Awareness through the so+ma Campaign

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