Volkswagen has just announced a milestone in the history of its most iconic model. The new Golf, the anticipated electric version of the classic hatch, is set to hit the market in 2029. Promising to revolutionize the segment, the model will be developed in partnership with American company Rivian, known for its innovation in the electric automotive sector.
The launch of the new Golf marks the definitive transition of the model to electrification. Volkswagen is betting heavily on the Scalable Systems Platform (SSP), which will support the ninth generation of the Golf. The brand’s CEO, Thomas Schäfer, highlighted the importance of collaboration with Rivian, the result of a joint venture worth an impressive US$ 5.8 billion, aimed at creating cutting-edge technologies in platforms and software for electric vehicles.
The partnership not only redefines the Golf, but also signals the technological evolution that other brands in the group, such as Audi and Porsche, will experience before the launch of the electric hatch. These brands will be pioneers in utilizing the SSP innovations, expected by 2027.
Strategic Partnership Volkswagen and Rivian

The union between Volkswagen and Rivian promises significant impacts on the global automotive sector. In addition to reinforcing their commitment to sustainability, the joint venture is presented as one of the largest collaborations in the industry, covering multiple segments and bringing innovation to different categories of vehicles.
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Suzuki sells an “economical family minivan” with 7 seats cheaper than Chevrolet Spin, Citroën Aircross, and Caoa Chery Tiggo 8 in Brazil; for about R$ 47,000 in conversion without taxes, the Ertiga has a 1.5 engine, manual or automatic transmission, CNG option, a trunk of up to 803 liters, and a family package that Brazil doesn’t have, but India does.
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Mitsubishi sells a “minivan with the soul of an SUV” with 7 seats cheaper than Chevrolet Spin, Citroën Aircross, and Caoa Chery Tiggo 8 in Brazil; for about R$ 76,000 in conversion without taxes, the Xpander has a 1.5 engine, manual or CVT transmission, 220 mm ground clearance, and a robust family package that Brazilians don’t have, but Indonesia does.
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Japan and Mercosur may reach an agreement to lower the cost of cars and auto parts, with manufacturers like Toyota, Honda, and Nissan coming into focus.
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Volkswagen is preparing an SUV derived from the new Amarok to compete with the Toyota SW4 and Haval H9, utilize the Argentine Pacheco factory, and transform a pickup into a more profitable family of products.
The new Golf also raises expectations about the future of other electric models, such as the ID.3. The temporary replacement for the e-Golf, the ID.3 is expected to receive a facelift in 2026, with improvements to meet consumer demands. However, the arrival of the electric Golf is set to represent a step forward, consolidating Volkswagen’s position in the market.
The Future of the Golf and Electrification
The MK9 generation of the Golf will bring an end to combustion engines, aligning with European regulations that will prohibit these engines by 2035. Meanwhile, the MK8 will remain on the market until the deadline, ensuring a gradual transition to the electric model.
The advancement of the new Golf reflects Volkswagen’s vision to lead the future of sustainable mobility. With Rivian’s expertise, the German automaker aims not only to reinvent the Golf but also to establish new standards of innovation in the automotive industry.
Stay tuned: 2029 marks the arrival of a new era for the classic hatch, now 100% electric. The new Golf is on the way to surprise and transform the market.

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