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$5,8 billion investment and 100% electric: New Golf to be launched by Volkswagen in partnership with Rivian

Written by Bruno Teles
Published 06/12/2024 às 00:58
$5,8 billion investment and 100% electric: New Golf to be launched by Volkswagen in partnership with Rivian
Billion-dollar partnership between Volkswagen and Rivian brings the new Golf: electric hatchback will be built on the SSP platform, aligned with European rules and ready to revolutionize the market in 2029. (Image: Reproduction)

Volkswagen has just announced a milestone in the history of its most iconic model. The new Golf, the long-awaited electric version of the classic hatchback, is scheduled to hit the market in 2029. Promising to revolutionize the segment, the model will be developed in partnership with the American company Rivian, known for its innovation in the electric automotive sector.

The launch of the new Golf marks the definitive transition of the model to electrification. Volkswagen is betting heavily on the Scalable Systems Platform (SSP), which will underpin the ninth generation of the Golf. The brand's CEO, Thomas Schäfer, highlighted the importance of the collaboration with Rivian, the result of an impressive US$5,8 billion joint venture that aims to create cutting-edge technologies in platforms and software for electric vehicles.

The partnership not only redefines the Golf, but also signals technological evolution that other brands in the group, such as Audi and Porsche, will experiment with before the launch of the electric hatchback. These brands will be pioneers in the use of SSP innovations, scheduled for 2027.

Volkswagen and Rivian strategic partnership

US$5,8 billion investment and 100% electric: New Golf in Brazil will be launched by Volkswagen
New Golf 2025 in Europe

The union between Volkswagen and Rivian promises to have a significant impact on the global automotive sector. In addition to reinforcing the company’s commitment to sustainability, the joint venture is one of the largest collaborations in the sector, covering multiple segments and bringing innovation to different vehicle categories.

The new Golf also raises expectations about the future of other electric models, such as the ID.3. A temporary replacement for the e-Golf, the ID.3 is expected to receive a facelift in 2026, with improvements to meet consumer demands. However, the arrival of the electric Golf should represent a step forward, consolidating Volkswagen's position in the market.

The future of Golf and electrification

The MK9 generation of the Golf will bring a definitive end to combustion engines, aligning with European regulations that will ban these engines by 2035. Meanwhile, the MK8 will remain on the market until the final deadline, ensuring a gradual transition to the electric model.

The advancement of the new Golf reflects Volkswagen’s vision to lead the future of sustainable mobility. With Rivian’s expertise, the German automaker aims to not only reinvent the Golf, but also set new standards for innovation in the automotive industry.

Stay tuned: 2029 marks the arrival of a new era for the classic hatchback, now 100% electric. The new Golf is on its way to surprise and transform the market.

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Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 3.000 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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