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Apple Will Launch the iPhone 17, Highlighting the Ultra-Thin iPhone 17 Air, News in iOS, and Updates on Apple Watch and AirPods Pro 3.
Apple has confirmed that it will present the iPhone 17 next Tuesday, September 9, 2025, at its traditional annual event held in Cupertino, California (USA).
The expectation is that the launch of the iPhone 17 will bring significant changes in design, including an ultra-thin version called iPhone 17 Air, as well as updates in accessories such as the AirPods Pro 3 and the Apple Watch Series 11.
The presentation, dubbed “Awe dropping”, will begin at 2 PM Brasília time.
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iPhone 17 Air: The Great Highlight of the Launch
The main focus of the event will be the iPhone 17 Air, which promises to be the thinnest model ever produced by Apple, at only 5.5 millimeters thick, compared to 7.8 mm of the iPhone 16.
With a 6.6-inch display and the interactive notch called Dynamic Island, the model is expected to offer modernity without compromising usability.
According to Bloomberg, the new device will maintain battery life similar to traditional models, even with the ultra-thin design.
However, it may feature only a 48-megapixel rear camera and adopt eSIM as the only available chip, without support for a physical chip. The estimated price in the United States is US$ 900 (about R$ 4,900).
iPhone 17 Pro and Pro Max: Enhanced Cameras and Performance
While the iPhone 17 Air focuses on lightweight design, the iPhone 17 Pro and iPhone 17 Pro Max models are expected to bring innovations for those seeking more performance.
According to The Verge, they will receive a new 24-megapixel front camera, double the current resolution, and the powerful A19 Pro processor.
Another change involves the design: leaks suggest that the body may return to being made of aluminum instead of titanium, making the devices lighter.
Additionally, the iPhone 17 Pro Max may be slightly thicker to accommodate a higher capacity battery.
Apple Watch Series 11 and Watch Ultra 3: Focus on Health and Connectivity
The event is also expected to mark the arrival of the Apple Watch Series 11, which will come with a brighter screen while being efficient in energy consumption.
One of the most anticipated features is the high blood pressure alert, aimed at preventive health.
The Apple Watch Ultra 3, the premium version of the watch, is expected to receive an even larger screen and support for sending messages via satellite, enhancing connectivity in remote locations.
The Apple Watch SE 3, in turn, may receive a renewed look to appeal to users who prefer more affordable options.
AirPods Pro 3 and Apple Vision Pro: Updates in the Ecosystem
The AirPods Pro 3 are also expected to be revealed during the event, featuring a new case called TechWoven, made of fabric, as well as heart rate monitoring capability, a feature inspired by the Beats Powerbeats Pro 2 headphones.
Another anticipated highlight is an updated version of the Apple Vision Pro, which is expected to receive a new processor and a redesigned strap for greater comfort.
iPads, iOS, and Apple Intelligence
Apple is also expected to take advantage of the event to launch an iPad Pro with M5 processor and improved cameras.
Additionally, the company is expected to detail the arrival of iOS 26, the new version of the operating system that will bring more integration with Apple Intelligence, an artificial intelligence technology that combines generative AI features, including ChatGPT, with the brand’s ecosystem.
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