New Pickup From Jeep Will Arrive On The Market With Competitive Price And Body Larger Than That Of Toyota Hilux, Delivering 284 Horsepower, Several Technologies And Promising To Innovate In Off-Road.
Since its debut in the international market at the end of 2018 and with over a year of presence in the local market, the Jeep Gladiator pickup is now establishing itself as a strong competitor to the Toyota Hilux with the arrival of its 2024 line. This update, known as a mid-life refresh, brings important innovations to the Gladiator: the design has been renewed, new technologies have been incorporated, and it now includes optional packages specially designed to enhance the off-road experience. These significant changes promise to reinforce the position of the Gladiator pickup in the robust pickup segment.
New Pickup From Jeep Will Have 32-Inch Tires
On the outside, the brand has renewed the iconic seven-slot grille, making it smaller and more stylized. The piece remains wide enough to accommodate the characteristic seven slots; however, it is clearly thinner than before. The slots remain black, with neutral gray accents and body-colored outlines.
According to Jeep, there is also an important improvement in the cooling system. Along with the new grille, the Jeep pickup, which will arrive slightly larger than the Toyota Hilux, offers at least seven new wheel design options, which are fitted with 32 to 33-inch tires.
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To improve aerodynamic efficiency, there is a new antenna integrated into the windshield instead of the old steel mast type. The color palette has also been updated and now features more vibrant options. Inside the cabin of the new Jeep pickup, there is a new 12.3-inch touchscreen, offered as standard in all versions.
The format is now horizontal and required changes in the design of the central air vents, which changed from rounded to rectangular openings. The rounded vents at the ends, however, remain unchanged.
New Pickup From Jeep X Toyota Hilux
The Uconnect 5 system now offers several connected services. Among them, highlights include the first digital off-road trail guide, which is incorporated into the entertainment system. Details are displayed on the central screen and can point out important waypoints, points of interest, and difficulties. For those seeking more features, Jeep offers a premium subscription with a catalog of over 3,000 trails.
It cannot be denied that prices are high; however, after the Jeep pickup was recently refreshed in the U.S., the brand needs to update its pickup here, and the units available in Brazil had a massive price reduction, with drops of R$ 165 thousand. Thus, the Gladiator, which arrived costing R$ 499,990 is now priced at R$ 334 thousand in Brazilian dealerships.
Pickup With Toyota Hilux Price Delivers 284 Horsepower
In terms of safety, Jeep claims to have increased the standard level of protection in all Gladiator versions. The Jeep pickup now features curtain airbags in the first and second rows, while the outer seats in the second row now come with seatbelt pretensioners. The brand has also made structural improvements for better performance in side impacts.
Under the hood, the 3.6 V6 Pentastar gasoline engine remains unchanged at 284 horsepower and 35.4 kgfm of torque. The transmission in the North American market can be either a 6-speed manual or an 8-speed automatic. The model comes in three versions, namely Mojave and Rubicon, with only the latter available here.
The 2024 Gladiator offers an integrated off-road camera, steel bumpers, full-time traction, and power-adjustable front seats. The Willys model now features a new standard locking rear differential and OffRoad+ mode, which adjusts the throttle, gear shifts, and traction control to optimize off-road performance.


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