Labubu officially arrives in Brazil in June with prices up to R$ 799.99, attempts to curb the invasion of counterfeits, and turns serrated-tooth dolls into a new craze among collectors.

Written by Viviane Alves

Published on 27/05/2026 at 11:45

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The official arrival of Labubu figures in Brazil promises to shake up the collectibles market starting in June, following a strong wave of counterfeits in the country.

The characters, created in 2015 by Hong Kong artist Kasing Lung, will be sold through a partnership between Candide and Pop Mart, the Chinese company that owns the brand.

The confirmation was made by Candide this Tuesday (26), as informed to g1. Sales are expected to start on June 5th.

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Surprise boxes increase collectors’ interest

The original Labubus are sold in surprise boxes, a format in which the buyer discovers the character only after opening the package.

This dynamic makes each purchase more unpredictable, as the box may contain common models or rare versions of the collection.

The system also strengthened the logic of collection, exchange, and resale among consumers interested in the characters.

Following the partnership with Pop Mart, the Labubus helped the Chinese manufacturer earn over US$ 2.3 billion, according to Forbes.

Counterfeits gained space before the official sale

Pop Mart products were not yet officially sold in Brazil, which opened space for a strong circulation of replicas.

The social media craze increased demand, while counterfeit versions became easily found in the national market.

According to g1, in June 2025, an original Labubu cost up to US$ 300, about R$ 1,6 thousand.

In the 25 de Março region, in São Paulo, replicas were sold for values between R$ 65 and R$ 250, as the portal showed.

Candide bets on official sale and expanded access

The partnership between Candide and Pop Mart marks the formal entry of Labubus into Brazilian retail.

According to Moise Candi, CEO of Candide, the time has come to offer the official experience to the Brazilian consumer.

The executive stated that the proposal involves wide access and the quality represented by the brand.

The official debut may change the relationship of fans with the characters, especially in a market already heated by copies and resales.

The big question now is direct: will official prices be able to reduce the strength of counterfeit versions in Brazil?

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