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With New Smartphones, Watches, Accessories and Home Devices, Apple Prepares to Announce a Series of Strategic Launches Starting in September
The Apple is expected to unveil more than 10 new products by the end of 2025, including new models of the iPhone line, new versions of the Apple Watch, iPad Pro, and accessories. Presentations are expected to occur between September and October, a traditional period for major announcements from the company, showcasing innovations in design, connectivity, and performance.
The new generation of smartphones, dubbed the iPhone 17, is expected to include four models: the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Each version will feature specific changes in screen size, processing power, and camera features, catering to different consumer segments.
According to rumors, Apple is banking on the A19 chip and significant improvements in front and rear cameras. The iPhone 17 Air is expected to debut as an ultra-thin and lightweight option, with a 6.6-inch screen and only one 48 MP rear camera.
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A 65,000-kilometer scar hidden at the bottom of the ocean reveals how the Earth continues to slowly open up as scientists observe the gigantic underwater ridge that has been reshaping continents for millions of years.
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China has even created a degree in rare earths to train specialists in the minerals that power electric cars, turbines, airplanes, and military radars, while the West tries to catch up.
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Hong Kong ‘swallows’ 2.45 billion liters of sewage per day in tunnels 163 meters deep, with giant pumps, compact tanks, and ships that transport 1,200 tons of sludge to be converted into energy.
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Scientists discover that the Moon underwent an explosion so devastating that it would take detonating 130 of Earth’s nuclear arsenals to reproduce the force that created its gigantic lunar canyons in just a few minutes.
iPhone 17 Line and Changes in Pro Models
The iPhone 17 Pro is anticipated to feature a set of three 48 MP cameras, an aluminum frame, a new orange or copper color option, and the possibility of vapor chamber cooling. The iPhone 17 Pro Max will repeat these characteristics but with a thicker body to accommodate a larger and longer-lasting battery.
The standard iPhone 17 will maintain the design of the iPhone 16, but with a slightly larger 6.3-inch screen, a 24 MP front camera, and the potential for 120 Hz support. Apple aims to enhance the visual experience and screen responsiveness.
This diversification in the lineup should cater to both users seeking cutting-edge innovation and those preferring a balanced cost-benefit, keeping the company competitive in the premium segment.
New Features in Apple Watch
Apple is also planning to update its line of smartwatches. The Apple Watch Ultra 3 is expected to feature a slightly larger display, support for 5G, and satellite connectivity, allowing for sending and receiving messages in areas without traditional coverage.
The Apple Watch Series 11 will be a year of technical upgrades, with the new S11 chip and the potential for new health features, such as the “Sleep Score” function, identified in codes from the iOS 26 beta.
The Apple Watch SE 3 may feature larger screen sizes and internal updates to align with features released since 2022, despite the colorful plastic case option losing traction in the most recent rumors.
iPad Pro and Vision Pro with M5 Chip
The iPad Pro and Apple Vision Pro are expected to receive an upgrade to the M5 chip, promising greater performance and energy efficiency. In the case of the iPad Pro, the addition of two front cameras for use in both vertical and horizontal orientations is anticipated.
The updated Vision Pro is expected to feature a new head strap designed to improve comfort during extended use, without major changes to the external design.
Although it was expected that the first Macs with the M5 chip would launch this year, rumors indicate they might not arrive until 2026.
Accessories and Home Devices
Among the launches of accessories and home products, the Apple TV 4K (4th generation) is set to feature a Wi-Fi and Bluetooth chip designed by Apple, support for Wi-Fi 6E or 7, and better performance than the current model with the A15 chip. There are also rumors of an integrated FaceTime camera.
The HomePod mini (2nd generation) is expected to adopt the same connectivity chip and improvements in audio quality. The AirTag (2nd generation) may offer up to three times more tracking range, along with a speaker that is more secure against tampering.
These products complement Apple’s strategy of maintaining an integrated ecosystem, connecting mobile devices, home products, and smart accessories.
Uncertain Launches and “Wild Cards”
In addition to the confirmed products behind the scenes, Apple may announce surprises. The AirPods Pro 3 is an example: there is divergence about the launch in 2025 or 2026, but it is expected to bring a new design and enhanced noise cancellation.
Another potential highlight is the Studio Display 2, which may adopt mini-LED technology but is initially expected for late 2025 or early 2026.
New versions of the MagSafe Charger and products from the Beats lineup are also on the radar, potentially revealed alongside the main announcements.
Announcement and Event Forecast
Traditionally, Apple focuses major announcements in the second half of the year, especially in September. Thus, the expectation is that most of these products will be presented during this period, with sales starting weeks afterward.
Staggered launches may occur until December, taking advantage of commercial dates like Black Friday and Christmas.
According to information released by international specialized websites such as MacRumors, the list has been updated with the latest rumors, reflecting design changes and internal schedules of the company.
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