Largest TV Ever Sold in Brazil: Samsung Unveils 115-Inch Model with Unprecedented Artificial Intelligence

Written by Caio Aviz

Published on 02/09/2025 at 19:09

Nova TV Samsung de 115 polegadas exibe imagem em ultra definição em ambiente residencial elegante

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New Line Of Premium Televisions Arrives In The Country With Cutting-Edge Technology And A Focus On Interactivity

Samsung launched its new line of premium televisions in Brazil on September 2, 2025.
The highlight is a 115-inch TV, the largest ever offered by the brand for home use in the country.
The model is part of the Vision AI series, which includes 11 models and 24 size variations.
The collection features technologies such as Neo QLED 8K, Neo QLED 4K, OLED, and The Frame Pro 4K.
The suggested retail price for the 115-inch model is R$ 99,999.

Artificial Intelligence Redefines Image And Sound

The South Korean manufacturer bets on artificial intelligence to win over the public.
The new devices come with AI algorithms capable of adjusting brightness, contrast, and definition in real time.
In addition, upscaling features elevate low-resolution content to levels close to 8K.
Interactivity is also enhanced with gesture recognition via Samsung smartwatch.
The karaoke mode turns the brand’s smartphones into integrated microphones for the TV, expanding the entertainment experience.

Market Growth And Betting On Larger Screens

According to data released in August 2025, the television market in Brazil is expected to grow by up to 3% this year, indicating a positive recovery.
In addition, the expectation is to reach around 11 million units sold, reinforcing manufacturers’ confidence in the sector.
Meanwhile, demand for larger screens has significantly increased, especially due to the popularization of integrated spaces in Brazilian homes.
For this reason, Samsung has expanded its Neo QLED 4K line to meet this new demand for larger and more sophisticated televisions.
Currently, the series offers options ranging from 43 to 115 inches, with a reduced thickness of only 2.6 to 2.7 centimeters, making it suitable for installation in any space.

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Ultra-Thin Design And Innovation For Games And Decoration

Among the highlights, the Neo QLED 8K has an ultra-thin design of 1.3 cm and a metallic finish, in addition to offering refresh rates of up to 240 Hz.
Meanwhile, the OLED 4K series features only 1.1 cm thickness, with refresh rates of up to 165 Hz, making it ideal for intensive use.
For this reason, these televisions serve both as gaming devices and high-performance monitors.
Additionally, The Frame Pro 4K blends into the decor, displaying high-definition artworks like a digital painting.

Future Features And Usage Recommendations

Another highlight is the incorporation of Microsoft’s Copilot, an artificial intelligence system expected for 2025.
The expectation is that the feature will bring functions such as automatic translations during live broadcasts.
It should also allow for the generation of personalized images according to user preferences.
Furthermore, Samsung recommends minimum distances between viewer and screen for the best experience.
Models up to 50 inches are indicated for spaces of 1.5 to 2.3 meters.
For distances greater than 2.3 meters, larger models, including the 115-inch one, are the most suitable.

With this launch, Samsung reinforces its strategy in the Brazilian market.
The company combines artificial intelligence, innovative design, and interactive features in its new line.
After all, are consumers ready to transform their living rooms into true technological cinemas?

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