Mercedes-AMG Abandons Failed Hybrid and Promises Explosive Return of the V8 Fans Have Always Dreamed Of

Written by Caio Aviz

Published on 01/07/2025 at 10:16

Frente do Mercedes-AMG V8 Biturbo evidencia a retomada dos blocos maiores para reconquistar fãs e fortalecer a identidade esportiva.

6 people reacted to this.

New Positioning Aims To Recapture Traditional Fans With Powerful Engines, Aligning Technology And Tradition

The Mercedes-AMG confirmed, in June 2025, drastic changes to its engine lineup. The brand acknowledged that the 2.0 turbo hybrid did not win over its loyal audience.

This revelation came from a senior executive interviewed by Autocar. He admitted anonymously that the M139l, despite being advanced, failed to charm traditional AMG buyers.

As a result, the German manufacturer decided to accelerate the development of new V8 engines. The brand will also revisit the inline-six.

ARTICLE CONTINUES BELOW

Renewed Strategy And Lessons From The Past

Despite all the innovation, Mercedes-AMG realized, as early as 2024, that the four-cylinder engine did not generate excitement among its fans.

The M139l equipped models such as the C63, GLC63, SL43, and GT43. Market response did not meet expectations.

According to the executive, the brand underestimated the emotional attachment to the V8. This directly influenced sales.

To make matters worse, the cost of reconfiguring the engine to meet Euro 7 standards became prohibitive.
Starting in 2026, authorities will require these standards.

Thus, the decision to gradually eliminate the engine was made. The measure aims to maintain financial sustainability and the sporting DNA of AMG.

Rumors About Substitutions and Retirements

Sources from Mercedes itself indicated that the future of the C63 remains uncertain. As of the first half of 2025, there is no confirmation of a V8 version.

Rumors suggest that the model, along with the C43, may be retired sooner than expected. In its place, a C53 may emerge.

This model will use the M256M engine, a mild hybrid inline-six with 3.0 liters. It is the same engine used in models like E53 and CLE53.

The CEO of Mercedes Australia, Jaime Cohen, and the global CEO of AMG, Michael Schiebe, previously defended the earlier strategy.

They acknowledged that communication about the hybrid system could have been better. The explanation fell short with loyal customers.

Future Prospects And Commitment To Fans

The new phase of AMG, therefore, signals a return to its roots, but without ignoring the growing environmental demands that require rapid changes.

Larger blocks will return with hybrid technologies, ensuring that performance and efficiency remain balanced in any usage situation.

Meanwhile, future V8 and hybrid inline-sixes will comply with European emission limits, which will become stricter starting in 2026.

Therefore, the transition shows that Mercedes-AMG is listening to consumers, as it wants to adjust its course to maintain its loyal base.

Autocar states that the automaker is betting on more powerful engines, thus aiming to win back purists who have migrated to competitors like the BMW M3.

This rival offers six cylinders and manual transmission at more competitive prices, putting pressure on Mercedes-AMG to react soon.

0 Comments

most recent

older Most voted

Mercedes-AMG Abandons Failed Hybrid and Promises Explosive Return of the V8 Fans Have Always Dreamed Of

New Positioning Aims To Recapture Traditional Fans With Powerful Engines, Aligning Technology And Tradition

Renewed Strategy And Lessons From The Past

Rumors About Substitutions and Retirements

Future Prospects And Commitment To Fans

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

Workers were opening a new road connection near the Marginal Tietê when they found, in the underground of the construction site, remnants of locomotives, wagons, and boilers from the 19th century linked to the forgotten history of Lapa.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Greek island offers free housing for volunteers, but there’s a condition: you need to take care of rescued cats.

China has deployed snake-shaped robots to slide along power lines, where they have already inspected over 130 kilometers of cables using cameras and sensors to detect damaged wires, worn-out parts, and overheating.

After becoming a craze among amateur builders, an American microjet measuring just 3.7 meters enters the Guinness World Records as the smallest manned jet in the world, weighing 162 kg and reaching 483 km/h.

The USA will bury up to five inclined wells under the Pacific seabed to create an underground desalination intake that will draw in saltwater and produce 19 million liters of drinking water per day.

End of traditional plaster? New material gains ground in construction for better fire resistance, moisture handling, and maintaining stability in walls, ceilings, and high-demand internal areas.

Finnish company creates recycled plastic and biomass blocks that fit together without cement, are 10 times lighter than common blocks, and have already been used to build schools in earthquake-affected areas.

Historic road in Brazil progresses towards completion in 2026 with 88.6 km of paving, an investment of R$ 254 million, 86 km already completed, and a new connection in western Bahia to shorten routes, reduce isolation, and improve regional flow.

Mercedes-AMG Abandons Failed Hybrid and Promises Explosive Return of the V8 Fans Have Always Dreamed Of

New Positioning Aims To Recapture Traditional Fans With Powerful Engines, Aligning Technology And Tradition

Renewed Strategy And Lessons From The Past

Rumors About Substitutions and Retirements

Future Prospects And Commitment To Fans

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

Workers were opening a new road connection near the Marginal Tietê when they found, in the underground of the construction site, remnants of locomotives, wagons, and boilers from the 19th century linked to the forgotten history of Lapa.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Greek island offers free housing for volunteers, but there’s a condition: you need to take care of rescued cats.

China has deployed snake-shaped robots to slide along power lines, where they have already inspected over 130 kilometers of cables using cameras and sensors to detect damaged wires, worn-out parts, and overheating.

Fiat’s forgotten family SUV offers 7 seats, a 2.4 engine with 172 hp, automatic transmission, trunk space of up to 580 liters, and the presence of a large utility vehicle for a price below many new compacts: meet the Fiat Freemont Precision 2015.

German sedan with rear-wheel drive flaunts a 1.6 turbo engine with 156 hp, automatic transmission, 480-liter trunk, premium status, and executive cabin in the range of fully equipped compact zero km: meet the Mercedes-Benz C180 Avantgarde 2015.

Suzuki launches “hybrid family van” with 8 seats, sliding rear door, Toyota Noah-like design, 1.8 electrified engine, and a price equivalent to about R$ 124,000 without taxes, below 7-seater SUVs sold in Brazil: meet the Landy in Japan.

Mitsubishi has a “Kombi 4×4 premium” diesel that is cheaper than the Tiggo 8 Pro when converted: the Delica D:5 costs around R$ 143,000 without Brazilian taxes, seats 7 or 8 people, and promises to handle snow, mud, and rough roads in Japan.

The part that can destroy your engine doesn’t warn when it’s going to break, ages even when idle, and has a different lifespan for each car.

After becoming a craze among amateur builders, an American microjet measuring just 3.7 meters enters the Guinness World Records as the smallest manned jet in the world, weighing 162 kg and reaching 483 km/h.

The USA will bury up to five inclined wells under the Pacific seabed to create an underground desalination intake that will draw in saltwater and produce 19 million liters of drinking water per day.

End of traditional plaster? New material gains ground in construction for better fire resistance, moisture handling, and maintaining stability in walls, ceilings, and high-demand internal areas.

Finnish company creates recycled plastic and biomass blocks that fit together without cement, are 10 times lighter than common blocks, and have already been used to build schools in earthquake-affected areas.

Historic road in Brazil progresses towards completion in 2026 with 88.6 km of paving, an investment of R$ 254 million, 86 km already completed, and a new connection in western Bahia to shorten routes, reduce isolation, and improve regional flow.