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In a bold move, Yamaha brings Neo's to Brazil. The electric scooter promises to revolutionize urban traffic with technology and sustainability.
The traffic chaos in Brazil's major cities, worsened by pollution and high transport costs, has finally found a worthy challenge.
A new electric scooter, created especially for the national market, promises to revolutionize urban mobility.
Yamaha, a consolidated leader in the motorcycle segment, is about to launch in Brazil a model that combines sustainability, efficiency and cutting-edge technology.
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Neo's, the first electric scooter manufactured by Yamaha in Brazil, will be produced in Manaus from the beginning of 2025.
The announcement reflects the company's strategic shift toward solutions that meet the growing demand for greener and more practical urban transportation.
The new product was presented as part of a series of actions to consolidate the brand in the electric vehicle sector, a growing global market.
Innovation designed for Brazil
According to Helio Ninomiya, Yamaha's commercial executive director, Neo's was developed with the public that uses motorcycles daily in mind, especially in large urban centers.
The model combines practicality and environmental commitment, offering a modern and affordable option to face the challenges of Brazilian traffic.
The vehicle's design reflects this focus on functionality and modernity. The batteries, weighing just eight kilos, are removable and can be charged at any 110V residential outlet.
With this, Yamaha is committed to solving one of the biggest challenges facing electric vehicles: practicality in recharging.
After approximately nine hours of charging, the scooter is ready to go, ensuring ideal autonomy for daily commutes.
The electric motor, developed by Yamaha itself, is located in the rear wheel hub. This innovation allows for greater efficiency and less maintenance.
Drivers can choose between two driving modes: one focused on performance and another that prioritizes energy savings.
This flexibility makes the model versatile, adapting to the varied needs of users.
Smart connection with the pilot
In addition to its technical features, Neo's stands out for its connectivity.
Through the Y-Connect app, available for iOS and Android systems, users can monitor a variety of essential vehicle information, such as battery level and maintenance status.
This integration allows drivers to always be informed, facilitating vehicle management.
The scooter's integrated panel also displays smartphone notifications, making the driving experience more practical and connected to the rider's daily life.
This feature reinforces Neo's appeal among young people and professionals who depend on efficient mobility and connectivity.
Yamaha's impact on the national market
Yamaha has a remarkable history in Brazil. With almost five decades of operations, the company is approaching the milestone of five million motorcycles produced in the country.
This history reflects its ability to innovate and adapt to market demands, an essential attribute in a sector that is constantly undergoing transformations.
The motorcycle market in Brazil has seen significant growth, driven by economic recovery and more accessible credit conditions.
For 2024, Yamaha expects to sell more than 335 units, an ambitious target that should be surpassed in 2025, with production estimated at between 360 and 370 motorcycles.
The introduction of Neo's plays a crucial role in this strategy.
The model is seen as a tool to consolidate Yamaha's position in the electric segment, serving consumers looking for technological and sustainable solutions.
Sustainability and future
The arrival of Neo's is not just a technological milestone; it represents a movement aligned with global trends towards the transition to electric vehicles.
Yamaha seeks to lead this transformation in Brazil, offering a product that not only meets mobility expectations, but also contributes to reducing carbon emissions.
Furthermore, the domestic production of the scooter creates opportunities for job creation and strengthening the supply chain in the sector. electric vehicles.
This reinforces Yamaha's commitment to sustainable development and positive impact on the local market.
With its innovative proposal, Neo's is seen as a fundamental piece in redefining the standard of urban mobility in Brazil.
The model promises to be a viable and modern alternative, meeting the needs of those seeking efficiency, connectivity and respect for the environment.
Will Yamaha be able to transform the urban mobility scenario in Brazil with Neo's, or will the competition be able to react in time?
What is the motorcycle's range?
37km, or if you add another battery it reaches 67
Lead acid battery spare me