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The Arrival of Chinese Manufacturer Seres Was Made Possible Thanks to a Strategic Partnership with Huawei. The Compact Electric SUV Launched by the Brand Features Promotional Prices
Seres, a Chinese electric vehicle manufacturer, has officially arrived in Brazil through a strategic partnership with Huawei. The brand announced the launch of its first model in the country, the Seres 3 Compact Electric SUV, which was prominently presented on Thursday (27). With data already released by Olhar Digital, the vehicle draws attention for its features and competitive prices.
Initially, the price of the Seres 3 was announced at R$ 239.9 thousand. However, to boost sales at launch, the manufacturer is offering a special promotion, and the vehicle can be purchased for R$ 219.9 thousand. For those looking for an armored model, the version with this protection has a promotional price of R$ 269.9 thousand, whereas the original price is R$ 319.9 thousand. It is important to note that this promotion is only valid during the pre-sale; after this period, prices will revert to normal.
The Second Most Affordable Electric SUV in Brazil
With the promotional price, the Seres 3 takes the position of the second “cheapest” electric SUV in Brazil, trailing only the Hyundai Kona EV, which costs R$ 219.99 thousand. But this position may be temporary, as the Chinese manufacturer plans to launch four more models by the end of the year. Among them is the Seres 5, another electric SUV set to launch in August, with two versions offering ranges of 480 km and 530 km.
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Models and Purchase Options for the New Compact Electric SUV
The Seres 3 and the upcoming models from the manufacturer will be equipped with two electric motors delivering a total power of 430 hp and 94.5 kgfm of torque. The compact SUV measures 4.71 meters in length and has a wheelbase of 2.87 meters. In addition to offering electric vehicles, Seres innovates in the purchase process. Without physical dealerships, interested customers can purchase the brand’s models exclusively through the website driveseres.com.br. The site functions as a digital dealership, allowing reception, registration, reservation, and billing directly with the manufacturer, without intermediaries. However, Seres plans to offer showrooms so that customers can have in-person experiences and meet the vehicles personally.
With its arrival in the Brazilian market, Seres seeks to consolidate its presence in the electric vehicle segment and offer competitive options for consumers looking for sustainable mobility solutions. The launch of the Seres 3 marks the beginning of this journey, and the company aims to continue expanding its range of electric models in Brazil.
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