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Direct Sales of Strada, Onix, and Polo Vehicles Remain Stable, Exceeding 50% of Monthly Registrations
In the vehicle market, direct sales remained strong in October, accounting for over 50% of monthly registrations. This segment represented 54.73% of the registrations, considering cars and light commercial vehicles, totaling 93,559 units registered. This stability is evident when compared to the previous month, where the proportion was 54.84%. Year-to-date, sales of vehicles to companies have increased, representing 48.87% of registrations, up from 48.08% the previous month.
At the top of the direct sales ranking, Fiat Strada remains the undisputed leader. Although it experienced a slight decline compared to the previous month, it still accounts for 76.99% of its direct sales, totaling 9,142 vehicles registered in October, down from 10,229 units in September.
Volkswagen Polo and Chevrolet Onix on the Podium
After the Strada, the Volkswagen Polo gained prominence, boosted by the Polo Track, which accounted for 74.74% of direct sales in the month, totaling 8,313 units. In third position, the Chevrolet Onix rounded out the podium, with 60.85% of its sales going to companies.
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Among SUVs, the Volkswagen T-Cross took the lead with 60.75% of direct sales, a significant increase from the 2,422 units sold in September. Meanwhile, the Chevrolet Onix Plus demonstrated its dominance among sedans, with 4,985 vehicles registered, which corresponds to 70.07% of its sales to companies.
Jeep Shifting to Retail Sales While Other Brands Bet on Direct Sales
An interesting trend is that Jeep’s vehicles are shifting to retail sales, with examples like the Compass, which had only 31.64% of registered units for CNPJ, and the Commander, with 35.76% for the retail segment.
On the other hand, some brands continue to focus on direct sales. The GWM Haval H6, for instance, impresses with an extraordinary participation rate of 88.90%, while the Volvo XC60 reaches the remarkable figure of 100% of its registrations destined for companies.
The direct sales landscape in the automotive market remains dynamic, with established leaders and some surprises in the mix. Buyer preferences and manufacturers’ strategies continue to shape this constantly evolving scenario.
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