Chinese (Simplified) 
Chinese (Traditional) 
English 
French 
Alemão 
Italian 
Japanese 
Norwegian 
Spanish 
3 min read
0 comments
Even with market pressure for electric cars, Toyota remains firm in its multi-technology strategy to reduce carbon.
Despite the advance of fully electric vehicles, the President of Toyota is following his own strategy. The Japanese automaker, the world's leading sales company, has not abandoned its hybrids. On the contrary, it continues to invest heavily in this technology.
While other brands accelerate towards full electrification, Toyota holds firm to its multi-energy strategy.
According to the company's president, Akio Toyoda, the decision is based on technical and environmental issues. In a recent interview with Automotive News, Toyoda stated: “The enemy is carbon. We need to focus on what can reduce emissions now. That decision hasn’t changed and won’t change.”.
-
Toyota Yaris Cross: Brazil's cheapest new mini SUV, which hits the market in 2025 with 32 km/l to challenge Creta and T-Cross, disappoints in tests and raises alert among consumers
-
Toyota — Discover fascinating facts about the Japanese giant — from its unexpected origins to the technology that revolutionized the automotive market
-
Cheaper than the Corolla Cross and Compass, the new Brazilian SUV to be launched in 2025 promises to hit the market for R$180, do 22km/l and be exported to more than 70 countries
-
Toyota Corolla and Honda Civic lead the ranking of the most reliable engines for sale in Brazil in 2025: see which models offer economy, durability and low maintenance
Buy
The logic behind hybrids
Toyoda defends the results already obtained with the hybrid. Since the launch of the first Prius in 1997, Toyota has sold around 27 million vehicles with this technology.
He claims that these models avoided emissions equivalent to those of 9 million 100% electric vehicles.
According to him, if Toyota had produced 9 million electric cars in Japan, pollution would have increased. This is because most of the electricity in the country still comes from hot springs, such as coal.
In other words, replacing the exhaust with dirty energy would not solve the problem.
The executive did not go into the details of the calculations, but the message is clear: a car's environmental impact is not just in the exhaust pipe. Production, charging and energy source also count.
Infrastructure is still an obstacle
Toyoda also cited the lack of charging infrastructure in many regions as one reason for keeping hybrids in the spotlight.
In many countries, consumers still face difficulties in charging their vehicles. There are also concerns about the price and range of electric models.
In this scenario, hybrids emerge as a transitional solution.
They do not require charging points and consume less fuel than traditional vehicles. This makes them attractive to those looking for a compromise between economy and practicality.
In Europe and the United States, these models continue to be in strong demand. Toyota offers hybrid versions in almost all of its vehicle lines, reinforcing its confidence in the technology.
Diversified betting, no hesitation
The company's strategy is not limited to traditional hybrids. Toyota is also investing in plug-in hybrid models, hydrogen fuel cell models, battery electric models and even engines that run on synthetic fuels.
For Toyoda, it doesn’t make sense to bet everything on one solution. He says the goal is to reduce CO₂ in every possible way. “We must analyze all options and work in all directions."He said.
This stance is nothing new. In 2023, Toyoda caused a stir when he said that electric vehicles would only account for 30% of global sales in the long term.
He also warned that a sudden transition could put 5,5 million jobs in Japan at risk.
By keeping all fronts open, Toyota seeks balance between innovation, economic viability and environmental impact.
The company believes that the path to carbon neutrality can have several routes — and not all of them involve batteries alone.
While the debate continues, the automaker remains firm in its position: fighting carbon, with all the tools available.
With information from carscoops.
