Bold $30 Billion Project Aims to Turn Beach in Brazil into 'Aspen of Summer'

Bold $30 Billion Project Aims to Turn Beach in Brazil into ‘Aspen of Summer’

Written by Alisson Ficher

Published on 01/08/2024 at 07:46

Projeto ousado de 30 BILHÕES quer transformar praia no Brasil em ‘Aspen do verão’. (Imagem: reprodução)

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In The Middle Of Sand Dunes And Constant Winds, An Ambitious Project Is Emerging On The Coast Of A Brazilian State. If The Promise Of A “Tropical Paradise” Seemed Cliche, Now It Takes On Real Contours With A Huge Investment.

In Recent Years, A Group Of Investors, Led By The Carnaúba Group, Envisioned A Grand Future For This Cearense Beach. The Objective Is Clear: To Elevate Praia Do Preá To The Status Of The Main Luxury Tourist Destination In The Northeast, With An Estimated Investment Of R$ 30 Billion Over The Next Decade.

This Ambitious Plan Includes Not Only Luxury Resorts But Also An Infrastructure Aimed At Making The Location A Global Hub For Kitesurfing, Attracting Tourists From All Over The World.

At The Heart Of This Development, The Vila Carnaúba Stands Out As One Of The Major Enterprises. Recently Launched, This High-Standard Condominium Is Already Considered Essential For The Region’s Tourist Restructuring.

ARTICLE CONTINUES BELOW

Green Infrastructure And Local Jobs

The Enterprise Invests In Ecological Solutions, Such As Exclusivity For Electric Vehicles And Encouragement For Biking And Walking.

According To The Portal Diário Do Nordeste, Recent Data Shows That The Project Has Already Generated About 2,000 Jobs, Both Direct And Indirect, With Over R$ 630 Million Invested In The Initial Phases And A Projection To Exceed R$ 4 Billion By 2034.

According To Julio Capua, One Of The Partners Of The Carnaúba Group And Co-Founder Of Banco XP, The Sales Potential Could Reach An Impressive R$ 30 Billion If The Plan Is Executed As Expected.

As Julio Capua States, The Expectation Is That Praia Do Preá Becomes A “Summer Ski Destination,” Highlighting Kitesurfing As The Main Attraction. In The Last Year, Ceará Received Around 300,000 Visitors Interested In The Sport. The Proximity To The Jericoacoara Airport, Just 15 Minutes Away, Is Considered A Significant Logistical Advantage, Facilitating Tourist Access.

Luxury Hospitality And New Partnerships For The Beach

Another Pillar Of Development Is The Entry Of Renowned International Hotel Chains. The Vila Carnaúba Will Feature A Hotel From The Thai Chain Anantara, Scheduled To Open In 2026, Offering 70 Rooms And About 25 Branded Residences. Additionally, There Are Ongoing Negotiations With Chains Like Accor, NoMad, Club Med, Habitas, And Carmel, Aiming To Further Diversify The Accommodation Offering.

The Forecast Is That With The Completion Of These Projects, Preá Will Establish Itself As One Of The Most Sought-After Luxury Destinations, Attracting Not Only Kitesurfing Enthusiasts But Also Families And Couples Seeking A Paradise Retreat With First-Class Services.

Praia Do Preá Promises To Transform Into The Next Major Tourist Destination In Brazil. What Is Your Opinion On This Transformation? Leave Your Comment!

13 Comments

most recent

older Most voted

Jeanne silva

#32845

04/08/2024 18:11

Só não pode privatizar a praia, o acesso deverá ser para todos. Construir condomínio, preservar o meio ambiente são essenciais para a flora e fauna.

Respond

José

#31917

03/08/2024 11:18

Qual seria o projeto para os SERVIÇAIS?

Respond

Tulio Copaiba

#31919

Reply to José

03/08/2024 11:24

Condições precatórias, claro.

Respond

Romero Monteiro

#31912

03/08/2024 11:07

Vai matar jericoacoara

Respond

Bold $30 Billion Project Aims to Turn Beach in Brazil into ‘Aspen of Summer’

In The Middle Of Sand Dunes And Constant Winds, An Ambitious Project Is Emerging On The Coast Of A Brazilian State. If The Promise Of A “Tropical Paradise” Seemed Cliche, Now It Takes On Real Contours With A Huge Investment.

Green Infrastructure And Local Jobs

Luxury Hospitality And New Partnerships For The Beach

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Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

Turkey is building a billion-dollar shortcut to channel billions of dollars by sea with a 45 km long canal, 275 meters wide and 20.75 meters deep, which promises to relieve the Bosphorus amid the crisis in the Strait of Hormuz.

A Chinese prefabricated house that unfolds in a few hours and costs about 12,500 Australian dollars is attracting residents in Australia, where local builders were charging more than 100,000 dollars and still required six months just to start the construction.

Before paying up to R$ 5,000 for a TV to watch the World Cup, see why cheaper models might be better depending on the broadcast.

In Spain, paleontologists have unearthed the best-preserved stegosaurus skull ever found in all of Europe.

Chinese giant chooses SC to set up its first factory in Brazil, investing R$ 250 million and producing MRI machines costing R$ 10 million each, with 100 direct jobs and 5% of revenue allocated to research.

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Bold $30 Billion Project Aims to Turn Beach in Brazil into ‘Aspen of Summer’

In The Middle Of Sand Dunes And Constant Winds, An Ambitious Project Is Emerging On The Coast Of A Brazilian State. If The Promise Of A “Tropical Paradise” Seemed Cliche, Now It Takes On Real Contours With A Huge Investment.

Green Infrastructure And Local Jobs

Luxury Hospitality And New Partnerships For The Beach

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

Turkey is building a billion-dollar shortcut to channel billions of dollars by sea with a 45 km long canal, 275 meters wide and 20.75 meters deep, which promises to relieve the Bosphorus amid the crisis in the Strait of Hormuz.

Chinese giant chooses SC to set up its first factory in Brazil, investing R$ 250 million and producing MRI machines costing R$ 10 million each, with 100 direct jobs and 5% of revenue allocated to research.

After selling a unit for R$ 115 million to pay off debts, a traditional factory in SC founded in 1932 has a new R$ 64.8 million plan denied by the court and retains about 690 workers in Joinville.

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A Chinese prefabricated house that unfolds in a few hours and costs about 12,500 Australian dollars is attracting residents in Australia, where local builders were charging more than 100,000 dollars and still required six months just to start the construction.

Before paying up to R$ 5,000 for a TV to watch the World Cup, see why cheaper models might be better depending on the broadcast.

In Spain, paleontologists have unearthed the best-preserved stegosaurus skull ever found in all of Europe.

Chinese giant chooses SC to set up its first factory in Brazil, investing R$ 250 million and producing MRI machines costing R$ 10 million each, with 100 direct jobs and 5% of revenue allocated to research.

Steel plates removed from old ships are transformed into thousands of iron nails at recycling hubs like those in Pakistan, through a process of cutting, melting, and molding that breathes new life into rusted structures and supplies a significant portion of the country’s steel industry.