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In The Middle Of Sand Dunes And Constant Winds, An Ambitious Project Is Emerging On The Coast Of A Brazilian State. If The Promise Of A “Tropical Paradise” Seemed Cliche, Now It Takes On Real Contours With A Huge Investment.
In Recent Years, A Group Of Investors, Led By The Carnaúba Group, Envisioned A Grand Future For This Cearense Beach. The Objective Is Clear: To Elevate Praia Do Preá To The Status Of The Main Luxury Tourist Destination In The Northeast, With An Estimated Investment Of R$ 30 Billion Over The Next Decade.
This Ambitious Plan Includes Not Only Luxury Resorts But Also An Infrastructure Aimed At Making The Location A Global Hub For Kitesurfing, Attracting Tourists From All Over The World.
At The Heart Of This Development, The Vila Carnaúba Stands Out As One Of The Major Enterprises. Recently Launched, This High-Standard Condominium Is Already Considered Essential For The Region’s Tourist Restructuring.
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Occupying A Vast Area Of 516 Thousand Square Meters, The Enterprise Consists Of 160 Lots In The First Phase, Of Which 80% Have Already Been Sold. The Cost Of A House Can Reach R$ 6.5 Million, Depending On The Model And Location.
The Target Audience For This New Luxury Retreat Is Primarily Comprised Of Buyers From São Paulo And Rio De Janeiro, With Minas Gerais And The Federal District Also Making Their Presence Felt.
The Highlight Of The Project Lies In Its Nine Artificial Lakes, Developed By BTB Engenharia, Which Also Designed The BS Design Building In Fortaleza. This Infrastructure Includes A Nursery With Over 23 Thousand Seedlings Of 76 Native Species, Underscoring The Commitment To Sustainability.
Green Infrastructure And Local Jobs
The Enterprise Invests In Ecological Solutions, Such As Exclusivity For Electric Vehicles And Encouragement For Biking And Walking.
According To The Portal Diário Do Nordeste, Recent Data Shows That The Project Has Already Generated About 2,000 Jobs, Both Direct And Indirect, With Over R$ 630 Million Invested In The Initial Phases And A Projection To Exceed R$ 4 Billion By 2034.
According To Julio Capua, One Of The Partners Of The Carnaúba Group And Co-Founder Of Banco XP, The Sales Potential Could Reach An Impressive R$ 30 Billion If The Plan Is Executed As Expected.
As Julio Capua States, The Expectation Is That Praia Do Preá Becomes A “Summer Ski Destination,” Highlighting Kitesurfing As The Main Attraction. In The Last Year, Ceará Received Around 300,000 Visitors Interested In The Sport. The Proximity To The Jericoacoara Airport, Just 15 Minutes Away, Is Considered A Significant Logistical Advantage, Facilitating Tourist Access.
Luxury Hospitality And New Partnerships For The Beach
Another Pillar Of Development Is The Entry Of Renowned International Hotel Chains. The Vila Carnaúba Will Feature A Hotel From The Thai Chain Anantara, Scheduled To Open In 2026, Offering 70 Rooms And About 25 Branded Residences. Additionally, There Are Ongoing Negotiations With Chains Like Accor, NoMad, Club Med, Habitas, And Carmel, Aiming To Further Diversify The Accommodation Offering.
The Forecast Is That With The Completion Of These Projects, Preá Will Establish Itself As One Of The Most Sought-After Luxury Destinations, Attracting Not Only Kitesurfing Enthusiasts But Also Families And Couples Seeking A Paradise Retreat With First-Class Services.
Praia Do Preá Promises To Transform Into The Next Major Tourist Destination In Brazil. What Is Your Opinion On This Transformation? Leave Your Comment!
Só não pode privatizar a praia, o acesso deverá ser para todos. Construir condomínio, preservar o meio ambiente são essenciais para a flora e fauna.
Qual seria o projeto para os SERVIÇAIS?
Condições precatórias, claro.
Vai matar jericoacoara