Edir Macedo’s Fortune Reaches 2 Billion Dollars in 2024, Approximately R$ 10 Billion, Placing Him in the 1623rd Position on Forbes’ Global Ranking
Edir Macedo’s fortune reached 2 billion dollars in 2024, approximately R$ 10 billion, according to Forbes Magazine, placing him in 1623rd position globally and consolidating his trajectory that began in 1977 with the Universal Church and expanded with the acquisition of Record TV. The data is from this article from TNH1, published on 02/22/2026.
Expansion of Edir Macedo’s Fortune Over the Decades
Edir Macedo’s fortune is the result of a journey that began in 1977 when he founded the Universal Church of the Kingdom of God.
Twelve years later, he acquired Record TV, which at the time held a less prominent position in the Brazilian television landscape.
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After a motorcycle accident at 17, a Bahian agronomist borrowed R$ 40 from his mother, transformed a homemade granola recipe into Tia Sônia, and reached R$ 120 million, targeting São Paulo with 300 tons monthly and 80 products.
Under his management, the broadcaster recorded significant growth and began to compete for the vice-leadership of audience ratings with SBT.
The media advancement became one of the central pillars in consolidating Edir Macedo’s fortune.
Financial Sector Operations Expand Wealth
In addition to communication, Edir Macedo’s fortune has also expanded into the financial sector. According to TNH1, he operates through Digimais bank, which specializes in payroll loans.
Diversifying investments is part of the strategy that propelled his wealth to the level of 2 billion dollars. This move consolidated his presence in the Brazilian financial market.
Diversified Management and International Presence
Partially residing in the United States, Macedo balances investments in different locations. The family participates in distinct ventures, including content production at Record TV.
The diversified portfolio demonstrates management focused on sectors considered profitable. Optimizing these areas has been essential for increasing Edir Macedo’s fortune over the years.
Comparison with Other Brazilian Billionaires
In Forbes’ global ranking for 2024, Edir Macedo’s fortune positions him alongside other Brazilian billionaires, including heirs of Globo. He ranks 1623rd among the richest people in the world.
His relevance differs due to the social and cultural impact exerted through the Universal Church and Record TV. While other tycoons act more discreetly, Macedo maintains a prominent presence in the national and financial landscape.
With information from TNH1.

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