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Russian Network “Vantajoso” Arrives in Brazil with Compact Stores, Simplified Operations, and a Goal of 50 Units, Betting on Permanent Competitive Prices
The Russian group Svetofor is betting on the Brazilian market to strengthen its international presence. The company announced that it will open 50 units of the supermarket chain “Vantajoso” in the coming years. The first states to be served will be São Paulo, Minas Gerais, and Rio de Janeiro.
According to data published by the Correio do Estado portal, the company’s strategy relies on the consumer potential and dynamism of the national retail sector. According to regional director Karina Storozhenko, the plan is to face direct competition by offering permanently lower prices than those practiced by traditional chains.
“Our idea is to offer permanently promotional prices at the point of sale, unlike traditional stores with a high-low pricing policy. Despite the similarity to the atacarejo model, our stores will have a smaller sales area than comparable units like Assaí or Tenda,” stated the executive.
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Simplified Business Model
The proposition of “Vantajoso” is based on three pillars: reduced margin, high turnover, and low operating cost.
The supermarket chain aims to attract customers seeking savings, but also convenience when shopping.
To achieve this, the stores will have a compact format, with an average area of 1,000 m². All products will be displayed directly in the sales area, without internal stock.
The structure will contain only cold chambers and refrigeration equipment to ensure proper item preservation.
Another important point is the supply chain. The group intends to work preferably with manufacturers, avoiding intermediaries.
This practice helps to reduce logistics costs and allows for more competitive prices. Still, the company does not rule out operating through distributors if necessary.
First Steps in Brazil
The expansion plan includes nine openings as early as 2025. Although the company has not disclosed an exact date, the first unit is expected to open its doors in São Paulo, in the Campinas region.
In the first three years, the goal is to reach the promised 50 stores. If performance is positive, the chain may expand its presence in other Brazilian regions.
Store and Product Profile
Despite the initial skepticism from some of the public, Svetofor has a solid history in the sector. Currently, the company operates over 4,000 stores in Europe and Asia under the “Mere” banner.
In Brazil, the brand will be replaced by “Vantajoso.” The shelf composition will follow a defined standard: 80% food items and the rest allocated to essential household products.
With this configuration, the group aims to provide a simple, straightforward, and, above all, accessible experience for consumers.
The expectation is that the supermarket model will quickly gain ground as it combines attractive prices with a lean operational format.
Information is from the Correio do Estado portal.
As chihuahuas babaneiras ja estão saltitando e ladrano antes mesmo dos PitBulls chegarem.
Que sejam sempre bem vindos !
Já conheço essa história, é igual a rede DIA com a mesma proposta, 3 funcionários na loja se matando , e geralmente política parasita, abrindo a loja ao lados de outros mercados grandes.
Esquece esse negocio de guerra fria. Vamos fazer negócios. Pra falar de politica vamos nos informar melhor pra não dizer bobagens.