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Return to the field, family partnership, and technology changed the course of Sítio Dois Irmãos in Nuporanga, where Ronaldo and Rogério Cano swapped retirement for a chicken farm integrated with Seara JBS and are already planning to expand the activity.
Ronaldo and Rogério Cano left behind nearly 40 years of experience in the electrical sector to transform Sítio Dois Irmãos, in Nuporanga, in the interior of São Paulo, into a high-tech farm focused on poultry farming.
By returning to the property inherited from their grandparents and parents, the brothers brought the family back to the field, preserved the rural history of the site, and paved the way for a new business after retirement.
Raised on the small family plot, the two spent much of their adult lives away from rural work, while building careers in cooperatives and large energy companies, with stints in cities like Franca and Guaíra.
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With retirement, the desire to return to their roots and give a productive function to the family heritage gained strength, without breaking the emotional bond the brothers had with the property since childhood.
Poultry farming in Nuporanga became an alternative for the small property
Due to the small size of the area, traditional crops like soy and corn did not offer the necessary scale to sustain the site, which led Ronaldo and Rogério to seek an activity more compatible with the local reality.
In this scenario, the proximity to the Seara JBS slaughterhouse was decisive for choosing poultry farming, as the location favored the integration of the property into the regional chicken production chain.
From this opportunity, the brothers began to see the aviaries as a way to keep the site productive, preserve the family legacy, and prevent the inherited area from losing economic relevance after succession.
Even with the project defined, financial viability still represented the biggest hurdle, because the construction of the sheds required a high investment and banks did not release enough credit due to the lack of mortgage guarantees.
Family partnership unlocked credit for the aviaries
To overcome the financing barrier, Ronaldo and Rogério expanded the business base and invited their brother-in-law Leandro and childhood friend Marcelo, introduced as an experienced investor, to join the partnership.
With Marcelo’s entry, the group obtained the necessary financial backing to unlock bank negotiations, allowing the construction of the aviaries to advance after a period marked by uncertainties and credit denials.
The division of roles followed each partner’s experience, combining operation, administration, purchasing, maintenance, and financial support in a structure designed to reduce failures at the start of the rural activity.
Inside the barns, Rogério took on the daily management of the birds, monitoring environment, bedding, and flock behavior, while Ronaldo began handling payments and the bureaucratic part of the enterprise.
In the support area, Leandro was responsible for finding suppliers, purchasing inputs, and heavy maintenance, while Marcelo remained as the group’s strategic investor, providing financial support to the project started in mid-2025.
Automated barns required quick adaptation
The entry into poultry farming required intense adaptation from the brothers, who came from a career in the electrical sector and found a routine marked by sensors, automation, environmental control, and constant decisions during the housing of the birds.
Rogério summarizes this beginning with the phrase “everything happened in the first batch”, referring to the volume of information he had to quickly absorb given the technologies installed in the barns and the management demands.
Amid doubts about equipment, responses from the automated system, and care for the birds, the first weeks involved sleepless nights and frequent calls to extension technicians from the integrator, who accompanied the adaptation of the new producers.
Despite the lack of previous experience in chicken farming, the farm achieved significant performance from the start, a result attributed to close monitoring of the operation and daily attention to the details of the productive environment.
In the second batch, the property ranked among the top 10 most efficient batches in the regional integration, with emphasis on visual observation of the birds, bedding management, and environmental control in the barns.
This result reinforced that technology alone would not guarantee the expected performance, as the routine of observation, reading the flock’s behavior, and quick decision-making also became crucial for productivity.
Family succession gains strength at Sítio Dois Irmãos
Outside the barns, the change also altered the family dynamics for Rogério, who previously had a professional routine distant from the farm and now began to spend more time with his children and the property.
Wife Cátia, a teacher, helps on the farm on weekends, while Pedro Augusto and Maria Cecília follow the routine of the aviaries and grow up surrounded by the rural environment that marked the family’s history.
For the partners, the production of heavy chicken has come to unite business, memory, and continuity of the property, with a financial plan that foresees the full repayment of the investment within a period of eight to nine years.
In addition to organizing the payment of the initial investment, the group is already evaluating a new stage of growth, motivated by the performance of the first batches and the possibility of consolidating the farm in São Paulo’s poultry industry.
The next projected stage is the construction of two more modern aviaries in Nuporanga, an expansion that still depends on the financial progress of the enterprise, but already appears as a priority in the brothers’ planning.
After almost four decades away from rural work, the Cano family’s journey shows how planning, partnership, and family succession can change the fate of a small property; will more rural families follow the same path?
