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Billion-dollar project in Switzerland plans Cailler theme park with hotels, restaurants, sensory experiences, and a goal of over 1 million visitors
The new Cailler chocolate theme park in Broc, Switzerland, was put out for public consultation in March and plans an investment of €436.1 million, with a pre-opening between the end of 2027 and mid-2028 and an official opening announced for 2030.
Billion-dollar project
The Parc du Chocolat Cailler will be implemented in an area of 300,000 m² and will include hotels, restaurants, and sensory experiences aimed at visitors attracted by the world of confectionery.
Structure of the complex
The project will be developed around Cailler, recognized as the oldest and one of the most visited chocolate factories in Switzerland.
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While a Brazilian works 113 hours to buy the basic food basket, a Portuguese person needs only 18 hours to take essential food home.
The proposal includes a discovery journey lasting between 4 and 6 hours, dedicated to cocoa, its transformation into chocolate, and its combination with milk from the pastures of Gruyère.
Stages of opening the megaproject
The forecast is that the park will have a pre-opening between the end of 2027 and mid-2028, before the official opening scheduled for 2030.
In March, the project was opened for public consultation, a significant advancement for the development of the multimillion-dollar complex.
Visitor goal
In the first phase, the expectation is to attract between 700,000 and 800,000 visitors per year to the new park.
In the long term, with the opening of new attractions, the goal is to exceed one million visitors annually, expanding the presence of chocolate as the central axis of the tourist proposal.
Local impact of the megaproject
The project also anticipates the creation of around 300 jobs in the region, with a direct impact on the local economy.
Representatives of Cailler state that the initiative will also promote the region globally as the “Capital of Swiss Chocolate,” strengthening Broc as a destination linked to the sector and tourism.
With information from Casa Vogue.
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