Innovation and Workforce: The Keys to Industrial Efficiency
The global food and beverage industry faces significant challenges, mainly regarding the shortage of skilled labor. Industry experts, gathered at Automation Fair 2023, an annual event by Rockwell Automation, discussed the critical importance of technology as an effective solution to these challenges.
The Crucial Role of Technology in Production
According to the experts present at Automation Fair 2023, technology is playing a fundamental role in overcoming obstacles such as labor shortages and changing consumer habits. Rick McKenzie from SugarCreek highlighted automation as a solution to the workforce deficit, not aiming to reduce the staff but to address the insufficiency of personnel for necessary operations.
Challenges and Opportunities of Digital Transformation
Robin Cobb from Fairlife emphasized that the adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning is helping the industry scale its operations. However, this digital transformation is not without challenges, particularly regarding data integration and analysis.
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Using the Shinkai 6500, a manned submersible that dives up to 6,500 meters, the Japanese discovered a rare Petit Spot type submarine volcano in the Pacific and were surprised by the find in a remote area of the ocean.
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Among more than 8 million evaluated beaches, a private island in the Mexican Caribbean that only accepts visitors by boat was named the best in the world in 2026…
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Workers found a 1.5-meter bone during construction in Maranhão, and scientists discovered a giant dinosaur that connects Brazil to Spain 120 million years ago…
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China is recruiting young people still in high school, sidelining university, in search of “AI brains” to gain speed in the technological race in areas related to artificial intelligence.
The Experience of Rockwell Automation in the Sector
Rockwell Automation, an industrial automation giant, offers a range of smart devices and software that help industries integrate new technologies into their operations. The company provides, in addition to tools, specialized consulting to ensure the effective implementation of these technologies.
Concrete Results: The Case of Real Pet Food
Daniel Baez from Real Pet Food witnessed the tangible results that digitization brought to his company. Data analysis helped identify an extra production capacity of 15%, a milestone that was previously unattainable.
The Impact of Automation Fair 2023
The 32nd edition of Automation Fair attracted more than 10,000 participants and included 325 technical sessions. The event was a showcase for knowledge and experience sharing, reinforcing the importance of technological innovation in the food and beverage sector.
Rockwell Automation: Leader in Automation and Digital Transformation
Rockwell Automation, a global leader in industrial automation, is at the forefront of digital transformation, connecting human imagination with the potential of technology. With a team of approximately 24,000 employees, the company is dedicated to making the world more productive and sustainable.
In summary, the global food and beverage sector is adapting to modern challenges through technology. With automation and digitization, companies are finding new ways to increase efficiency, overcome labor shortages, and respond to changing consumer preferences. Automation Fair 2023 proved to be a crucial platform for discussing these innovations and sharing transformative ideas.
Source: Igor Lima – EPR.

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