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Toyota Declares End To Combustion Engines And Chooses To Focus Solely On Hybrids To Transform The Automotive Industry

Written by Valdemar Medeiros
Published on 25/09/2024 at 09:59
Toyota decreta o fim dos motores a combustão e decide focar apenas em híbridos e mudar a indústria automotiva 
Foto: Dall-e
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End of Combustion Engines? Toyota Announces Drastic Change in the Automotive Industry and Plans to Focus Only on Hybrid Engines Until the Next Decade, check out the details!

Toyota, the Japanese giant in the vehicle sector, may become the first automaker without cars that only have combustion engines in its portfolio. This was stated by two company executives to Reuters, without disclosing their identities. According to the news, the brand is preparing to have a 100% Toyota and Lexus portfolio focused on hybrid models in the automotive industry. Could this be the beginning of the end for combustion engines?

Understand Why Toyota Declared the End of Combustion Engines

The policies for reducing carbon emissions in the United States would be factors that led to the decision by the automotive industry giant, according to sources consulted by the international agency. This is because Toyota spends a staggering amount of resources on paying fines and regulatory costs.

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A green portfolio, therefore, would help the brand comply with the rules set by the U.S. government. In a few years, new pollutant emission standards will come into effect in the country, that is, starting in 2027. This is yet another reason for the Japanese automaker to adapt quickly to combustion engine legislation.

Another factor for this change in the automotive industry would be the reduction in market demand for electric models. According to recent research, there is a devaluation of battery models in the U.S. In a list that pointed out the 15 most devalued cars in the last 12 months, six of them are electric. The Tesla Model 3 tops the list published by the iSeeCars website.

However, Toyota plans to transform about 30% of its global fleet into electric vehicles by the beginning of the next decade, according to information from Reuters. The Japanese brand’s focus would be on the best-selling models concentrated in a small number.

Is Toyota Behind in Decarbonization?

The sources add that there is a significant chance that vehicles with combustion engines will become plug-in hybrids, with a larger battery. The head of sales and marketing at Toyota North America, David Christ, stated that the brand will assess each case. According to the executive, in the future, the brand plans to evaluate line by line and determine if it makes sense to adopt a fully hybrid model.

Toyota is the traditional automaker that is the most behind in the process of electrifying its cars. However, this is planned, and the company has not bet everything on electric cars at any time, remaining firm and strong in its strategy of hybrid and hydrogen fuel cell vehicles. In this way, the brand was one of the only companies that did not have to backtrack on its plans after the drop in sales of fully electric vehicles.

After nearly 30 years since the launch of the Prius, its first hybrid car, the brand is preparing to transform a large part of its fleet of cars, or perhaps all, Toyota and Lexus, into hybrid models.

How Will the Brazilian Automotive Industry Fare with the End of Combustion Engines?

In Brazil, Toyota has been selling hybrid cars for over a decade, since the arrival of the Prius in 2013. Since that moment, a lot has changed, and the company seems increasingly focused on electrifying part of its fleet. Since 2019, the automaker has nationalized the production of its hybrid-flex models (the first in the world), starting with the Corolla and soon after the Corolla Cross.

The strategy worked so well that Toyota announced a billion-dollar investment in the automotive industry to nationalize the production of its hybrid system. The investment of over R$ 11 billion announced by the company in Brazil last year aims primarily at the national production of a flex plug-in hybrid set, with domestic engines and batteries.

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Marco
Marco
28/09/2024 11:26

A Toyota deveria fazer como a BYD ou seja carros hybridos com autonomia de 120km no modo elétrico. Isso tudo com a qualidade e a reputação que a Toyota tem, venderia 03 vezes mais carros que ela vende hoje.

Sergio
Sergio
26/09/2024 21:28

CLICK Bait puro. “Reporter” bem franquinho esse Valdemar Medeiros. Vergonha dessas materias totalmete distorcidas e com titulos pega ****.

Urbano
Urbano
26/09/2024 08:13

A Toyota não determina nada amigo, ela viu que esse mercado tá bomba do na China e em outros países e vai ter que se adaptar.
Inclusive vai usar o DMi da BYD

Luiz
Luiz
Em resposta a  Urbano
26/09/2024 18:36

Toyota depois da Tesla e a montadra mais valiosa do mundo. Vale 350 bi de dólares. Eu penso que o conservadorismo deles é respeitável.
BYD tirou da concessionária vale 45% menos.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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