Toyota Launches Into Electric Market with Lexus RZ Priced at R$ 499,990

Written by Sara Aquino

Published on 02/12/2025 at 12:28

Foto: IA

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The Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990. Luxury SUV Has 381 HP and Accelerates from 0 to 100 km/h in 4.6 s.

The Toyota Group introduced its first 100% electric model in the Brazilian market on Monday (1st): the Lexus RZ. The luxury SUV arrives imported from Japan, starts pre-sale at R$ 499,990, and marks the manufacturer’s definitive entry into the electric vehicle segment in the country.

The launch occurs at a moment of expansion in sustainable mobility and reinforces the brand’s global strategy to increase its electric offensive, as the Lexus RZ is Toyota’s first electric car in Brazil.

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Power and Performance Highlights

The Lexus RZ lands in Brazil exclusively in the 500e configuration, equipped with two electric motors, one on each axle.

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Platform and Construction: Why the Lexus RZ Marks a New Phase for Toyota

The use of the e-TNGA platform is one of the most relevant points of the launch. The architecture was designed from the beginning for electric vehicles, allowing for better battery accommodation and ensuring high structural rigidity.

Produced in Aichi, Japan, the model reinforces Lexus’s characteristic finish standard, combining high-quality materials with a focus on comfort and silence while driving—a trademark of the company’s models.

The Lexus RZ is Toyota’s first electric car in Brazil and costs R$ 499,990 because it incorporates premium solutions.

Why the Arrival of the Lexus RZ Moves the Brazilian Market

The entry of Toyota into the pure electric segment has been anticipated since mid-July, when specialized press outlets reported on the SUV’s upcoming launch.

Moreover, the aggressive price for the segment—considering its premium proposal and performance—reinforces the strategy to position the Lexus RZ as a model for consumers who are already following Toyota’s technological evolution.

Thus, the arrival of the SUV not only marks a technological advancement but also enhances competitiveness among luxury electric vehicles in Brazil.

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Start of Sales and Expectations

The pre-sale of the Lexus RZ is already open and is expected to attract consumers looking for high performance.

The brand bets on Lexus’s strength in the premium segment to consolidate its presence among high-performance electric SUVs.

Toyota Launches Into Electric Market with Lexus RZ Priced at R$ 499,990

The Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990. Luxury SUV Has 381 HP and Accelerates from 0 to 100 km/h in 4.6 s.

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Power and Performance Highlights

Platform and Construction: Why the Lexus RZ Marks a New Phase for Toyota

Why the Arrival of the Lexus RZ Moves the Brazilian Market

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Start of Sales and Expectations

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Toyota Launches Into Electric Market with Lexus RZ Priced at R$ 499,990

The Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990. Luxury SUV Has 381 HP and Accelerates from 0 to 100 km/h in 4.6 s.

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Power and Performance Highlights

Platform and Construction: Why the Lexus RZ Marks a New Phase for Toyota

Why the Arrival of the Lexus RZ Moves the Brazilian Market

Lexus RZ Is Toyota’s First Electric Car in Brazil and Costs R$ 499,990: Start of Sales and Expectations

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With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

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