Toyota Brazil maintains its prominent position in the electric and hybrid car market, consolidating the sale of 21,873 units in 2023. The models Corolla Cross, Corolla sedan, RAV4, Camry, and the Lexus line contributed to this success, reinforcing the company’s vision of offering sustainable options to the Brazilian market that align with global trends.
Hybrid Flex Technology: Sustainable Innovation for Brazil
Today, Toyota offers two models with hybrid flex technology in Brazil. They are the Corolla Cross, with 12,115 units sold, and the Corolla sedan, with 7,885 units sold in 2023. These vehicles, developed exclusively for the Brazilian territory, represent a significant advancement in the electrification of the Brazilian industry, being produced in local factories in Indaiatuba and Sorocaba, both in São Paulo.
Commitment to Decarbonization: Billion-Dollar Investment by Toyota for a Sustainable Future
In April of last year, Toyota announced a significant investment of R$ 1.7 billion for the manufacturing of a third hybrid flex model in Sorocaba. This investment reveals the company’s pact with the decarbonization of the country, contributing to job and income generation throughout the production chain. Moreover, the hybrid flex engine will be produced at the engine network in Porto Feliz.
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Since the launch of the technology five years ago, sales have surpassed 70,000 units, resulting in a reduction of around 22,000 tons of CO₂. The project, therefore, has yielded results and had a positive impact on the conservation of the environment.
Marking the Path of Electrification: Past, Present, and Sustainable Future
Since 2013, Toyota has sold over 86,000 electric cars in the country, representing 39% of the light electrified vehicle fleet in circulation in Brazil, including the luxury brand Lexus. Last year, the Corolla Cross dramatically led the sales of electrified models, followed by the Corolla sedan, both accounting for 33% of all combined sales.
Therefore, Toyota continues to innovate in the segment, marking the path of electrification in Brazil. The commitment to sustainability is reflected not only in the impressive sales numbers but also in the contribution to a cleaner and more ecological future.

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