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Americanas Closes 193 Stores in 2025, Reducing 22% of Operations and Decreasing from 1,663 to 1,470 Units Following Crisis Initiated in January 2023 with Accounting Irregularities
The bankruptcy recovery of Americanas led to the closure of 193 stores in 2025, reducing 22% of operations. This measure comes after the crisis that started in January 2023, with the revelation of accounting irregularities, and impacts the company’s structure and customer base. The data in this article comes from this piece from the Diário do Comércio.
Store Closures and Effects of Americanas’ Bankruptcy Recovery
The closure of the 193 units is part of the bankruptcy recovery process of Americanas, initiated after the disclosure of accounting inconsistencies in 2023. The reduction represents 22% of the retailer’s total operations.
Among the closed locations is the store in Shopping Iguatemi São Paulo, which closed in December 2025. The closure of this unit is seen as a symbol of the transformations faced by the company during the restructuring process.
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Reduction of the Network and New Resizing
By December 2025, the company operated with 1,470 stores. At the end of 2024, there were 1,663 units. The decrease reflects the resizing promoted within the bankruptcy recovery of Americanas.
The adjustment involved closing sales points and revising commercial strategies. The company reassessed its physical presence and business structure throughout 2025.
Decline in Customer Base and Performance of Physical Stores
The customer base decreased from 47.3 million in 2024 to 40.8 million in 2025. The majority of the 150.66 million items sold during this period were sold in physical stores.
The numbers reinforce the dependence on in-person retail. This scenario directly impacts the results of Americanas’ bankruptcy recovery, which seeks to rebalance its market operations.
Transformation Plan and Focus on Profitability
In light of the difficulties, the company is implementing a transformation plan. The strategy prioritizes operational optimization and profitability improvement.
The goal is to realign market presence following the accounting crisis revealed in 2023. The restructuring is ongoing, with structural and operational adjustments to support the new phase of the company, which continues to face challenges in the retail sector.
With information from Diário do Comércio.
