"Véio da Havan" or Neymar: Who Has the Greater Fortune? The Answer May Surprise You

“Véio da Havan” or Neymar: Who Has the Greater Fortune? The Answer May Surprise You

Written by Romário Pereira de Carvalho

Published on 11/09/2025 at 22:15

Updated on 11/09/2025 at 22:17

Ilustração artística gerada por IA unicamente para ilustrar o artigo

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Neymar Strengthens His Brand with Soccer and Advertising, While Luciano Hang Consolidates Havan’s Retail Empire and Maintains His Billion-Dollar Fortune in the Spotlight

Neymar has an estimated fortune of R$ 6.5 billion. This significant amount is the result of his career in soccer and advertising contracts that enhance his global image. Nevertheless, the forward does not top the list.

This happens because Luciano Hang, nicknamed “Véio da Havan,” has accumulated about R$ 17 billion, according to recent estimates by Forbes Brazil.

The entrepreneur from Santa Catarina appears as a consolidated figure among the top national billionaires.

ARTICLE CONTINUES BELOW

The Journey of Luciano Hang

Hang’s journey began in Brusque, Santa Catarina, when he opened a small fabric store. Over the decades, the business expanded and resulted in the creation of Havan.

Currently, the chain has hundreds of units spread across Brazil. The storefronts draw attention for resembling the White House and the replicas of the Statue of Liberty that mark the entrance of the stores.

This visual identity has made the company easily recognizable.

Neymar and His Brand Building

While Hang invested in retail, Neymar took the path of sports. His talent on the field secured million-dollar contracts with international clubs and global brands.

Furthermore, the player invests heavily in his personal image. The Neymar brand is leveraged inside and outside the fields, including participation in campaigns, side businesses, and investments.

Investments and Strategies

Both Neymar and Hang seek to diversify their fortunes. The real estate sector is one of the main targets.

Balneário Camboriú, in Santa Catarina, stands out as one of their preferred destinations, generating billion-dollar figures.

Even with variations in their fortunes, the entrepreneur remains a reference in business growth. Meanwhile, Neymar continues to increase his relevance as a sports and marketing icon.

Neymar Close to Returning

In the sports field, the star is expected to wear the Santos jersey again this Sunday (14). The opponent will be Atlético-MG, in a match valid for the Brazilian Championship at Arena MRV.

There were doubts about his presence because the stadium’s field is synthetic and the player was still recovering from an injury. Despite this, expectations are that he will be available for the coach.

With information from Correio do Estado.

“Véio da Havan” or Neymar: Who Has the Greater Fortune? The Answer May Surprise You

Neymar Strengthens His Brand with Soccer and Advertising, While Luciano Hang Consolidates Havan’s Retail Empire and Maintains His Billion-Dollar Fortune in the Spotlight

The Journey of Luciano Hang

Neymar and His Brand Building

Investments and Strategies

Neymar Close to Returning

The Soviet Union spent 22 years drilling into the Earth’s crust and reached a depth of 12,262 meters — they found water where it was thought impossible, hydrogen bubbling from the rock, granite that is 2.7 billion years old, and temperatures of 180 degrees that melted the drill bits.

Egypt wants to draw 10 million cubic meters of water from the Nile per day into the desert, irrigate a new agricultural frontier, and build a city where there is currently only sand.

Ethiopia has banned gasoline and diesel cars, placed over a hundred silent electric buses on the streets of Addis Ababa, and now aims for half a million electric vehicles by 2030, all powered by Africa’s largest dam and a courage that few countries have shown.

Norway is drilling 27 kilometers of rock 392 meters below the bottom of a fjord to build the world’s largest and deepest underwater road tunnel — when completed, a 21-hour journey will be reduced to 10.

An astronaut spent 340 days in space while his twin brother stayed on Earth, and NASA found a “rejuvenating” effect, genes, microbiome, cognition, and immune system that revealed the biological cost of living outside the planet.

After 14 years of construction and a diplomatic crisis that nearly led to a military confrontation over control of the Nile, Ethiopia inaugurated the largest hydroelectric power plant in Africa — the dam is 170 meters high, holds 74 billion cubic meters of water, and generates 5,150 megawatts.

Higher electricity bills arrive at the worst possible time, and a 5.7% increase pressures consumers, fuels inflation, and exacerbates Enel’s image problems in Brazil.

The Brazilian city that hides a 25-million-year-old volcano in the middle of the Caatinga and holds one of the country’s rarest and most impressive geological formations

At 4 years old, a mini piano prodigy who started studying in September has already been invited to play on one of New York’s most famous stages, in a lightning-fast rise that impresses even experienced musicians.

Japanese garbage collectors treat filthy trucks as if they were dealership cars, and the obsession with cleanliness is so absurd that they invented a washing machine that only exists for this type of vehicle.

Maximum alert for the South: an extratropical cyclone puts 24 cities in Rio Grande do Sul in danger this Sunday, with gusts of up to 60 km/h, intense rain, and risk of flooding, fallen trees, and power outages.

“Véio da Havan” or Neymar: Who Has the Greater Fortune? The Answer May Surprise You

Neymar Strengthens His Brand with Soccer and Advertising, While Luciano Hang Consolidates Havan’s Retail Empire and Maintains His Billion-Dollar Fortune in the Spotlight

The Journey of Luciano Hang

Neymar and His Brand Building

Investments and Strategies

Neymar Close to Returning

The Soviet Union spent 22 years drilling into the Earth’s crust and reached a depth of 12,262 meters — they found water where it was thought impossible, hydrogen bubbling from the rock, granite that is 2.7 billion years old, and temperatures of 180 degrees that melted the drill bits.

Egypt wants to draw 10 million cubic meters of water from the Nile per day into the desert, irrigate a new agricultural frontier, and build a city where there is currently only sand.

Ethiopia has banned gasoline and diesel cars, placed over a hundred silent electric buses on the streets of Addis Ababa, and now aims for half a million electric vehicles by 2030, all powered by Africa’s largest dam and a courage that few countries have shown.

Norway is drilling 27 kilometers of rock 392 meters below the bottom of a fjord to build the world’s largest and deepest underwater road tunnel — when completed, a 21-hour journey will be reduced to 10.

An astronaut spent 340 days in space while his twin brother stayed on Earth, and NASA found a “rejuvenating” effect, genes, microbiome, cognition, and immune system that revealed the biological cost of living outside the planet.

After 14 years of construction and a diplomatic crisis that nearly led to a military confrontation over control of the Nile, Ethiopia inaugurated the largest hydroelectric power plant in Africa — the dam is 170 meters high, holds 74 billion cubic meters of water, and generates 5,150 megawatts.

The Brazilian city that hides a 25-million-year-old volcano in the middle of the Caatinga and holds one of the country’s rarest and most impressive geological formations

At 4 years old, a mini piano prodigy who started studying in September has already been invited to play on one of New York’s most famous stages, in a lightning-fast rise that impresses even experienced musicians.

Seen from high in the stratosphere, a Lego Star Devourers rose to 34,988 meters attached to a balloon, returned to Earth intact, and entered the Guinness World Records in a record that seems like science fiction.

Believe it, it existed in ancient India: for over 2,000 years, execution by elephant used sacred animals to crush convicts in public and spread fear as a brutal display of power.

A petrochemical company in the Brazilian Northeast was identified as responsible for an evacuation of 60,000 people after extracting rock salt under entire neighborhoods and leaving streets, houses, and buildings marked by cracks.

Higher electricity bills arrive at the worst possible time, and a 5.7% increase pressures consumers, fuels inflation, and exacerbates Enel’s image problems in Brazil.

The Brazilian city that hides a 25-million-year-old volcano in the middle of the Caatinga and holds one of the country’s rarest and most impressive geological formations

At 4 years old, a mini piano prodigy who started studying in September has already been invited to play on one of New York’s most famous stages, in a lightning-fast rise that impresses even experienced musicians.

Japanese garbage collectors treat filthy trucks as if they were dealership cars, and the obsession with cleanliness is so absurd that they invented a washing machine that only exists for this type of vehicle.

Maximum alert for the South: an extratropical cyclone puts 24 cities in Rio Grande do Sul in danger this Sunday, with gusts of up to 60 km/h, intense rain, and risk of flooding, fallen trees, and power outages.