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Handcrafted Details Show That, Even in the Age of Automation, Ferrari Still Values the Human Touch in Its Luxury Cars
Ferrari released a new video on its official YouTube account that caught the attention of fans and enthusiasts of luxury cars. The recording shows, in detail, the manual painting process of the brand’s famous logo: the Prancing Horse.
A Hand-Painted Symbol
Many don’t know, but the Ferrari logo is not a sticker or decal. It is hand-painted by a specialized artist.
In the video, one can observe the care and precision with which the Prancing Horse is applied to the classic red bodywork.
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The professional uses adhesive tape and stencils to outline the exact shape of the emblem. Then, with a paint sprayer, he paints with calm and perfection.
The attention to detail is impressive and helps reinforce the standard of excellence that has accompanied Ferrari since its inception.
The Origins of Ferrari
Ferrari was founded over 90 years ago in the town of Maranello, Italy, by Enzo Ferrari. Initially, the company was named Scuderia Ferrari and focused on sponsoring existing drivers and race cars. Only in 1946 did it launch its first own model, the 125S, equipped with a V12 engine.
The brand was born with a competitive spirit. In 1951, it was already winning its first race in Formula 1. Five years later, Argentine Juan Manuel Fangio won the world championship driving a Ferrari.
Crises and Turnarounds
In the 1960s, Ferrari went through one of the most delicate phases of its history. The American manufacturer Ford attempted to buy the Italian company, but the deal fell through. Shortly after, Enzo Ferrari decided to sell half of the company to Fiat. Currently, Fiat holds 90% of Ferrari’s shares.
Even amid the turmoil, the team never left Formula 1. Today, it is the oldest and most successful team in the category, with over 240 recorded victories.
The Prancing Horse: Symbol of Luck
The Ferrari logo has origins outside the racetracks. During World War I, pilot Francesco Barraca from the Italian Air Force painted a prancing horse on his plane as a decorative symbol.
After his death, Enzo Ferrari met the pilot’s mother in 1923 and asked for permission to use the symbol on his cars.
He believed that the horse would bring luck to his team. The icon was revealed to the public in 1932 and has since become a trademark of Ferrari.
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