PetroRio launches a webseries that shows the importance of oil in a playful way in episodes on YouTube
PetroRio's goal in launching the webseries "Pequenos Specialists" is to show it in a playful way, in weekly episodes on the company's YouTube channel (https://bit.ly/PetroRioPequenosEspecialistas), the relevance of oil in our society, since, despite being very present in everyday life, not everyone is aware of its importance.
Produced in partnership with Agência Rastro, the webseries features four episodes that delve into the universe of oil and gas, instigating curiosity through the most inquisitive beings, children. Based on the spontaneity of the small specialists, the intention is for the public to get to know the business of PetroRio, oil exploration and production, become familiar with industry terms and demystify the activity.
The name of the webseries “Little Specialists” proposes a joke, as it places children as specialists (a position commonly occupied by grown-ups). They are the ones who bring the fun and spontaneous tone to the content. After all, they are masters when it comes to imagination.
The adopted content strategy deals with the relevance of oil in everyday life, a subject that is rarely discussed by people who are not directly involved with this industry. And, attracted by creative content and captivating aesthetics, viewers will also be able to learn more about PetroRio's universe of action.
In times of a pandemic, entertainment content can help parents to be closer to their children and vwork schedule and routine of the oil and gas industry. “Little specialists” is an alternative to talk about the world's main energy with children and, why not, with adults?
In detail
The casting was carried out with children from 8 to 11 years old, selected with a profile: diverse, talkative and extroverted. In addition to the children, each episode has the presence of a PetroRio professional.
Listen to the latest episodes https://bit.ly/PetroRioPequenosEspecialistas:
1st episode – “What are things made of?” – Special participation of Nelson Queiroz Tanure, Chairman of PetroRio's Board of Directors. Explores the importance of oil in everyday life from objects produced with the material.
2nd episode – “A treasure hunt, but underground” – Special participation by Diego Resende, New Projects Coordinator. Shows the process of removing oil.
3rd episode – “Which came first: oil or dinosaurs?” – Special participation by Patrícia Balla, Operations Coordinator. She travels back in time to discover the origin of the material that moves the world.
4th episode – “What do we become after we grow up?” – Special participation by Fernanda Martins, Human Resources Analyst. It investigates the careers involved with the oil industry.
WEBSERIES FACTSHEET
Degree: “Little Experts”
Product: webseries in 04 episodes
- Creative direction: Afonso Soares
- Service: juliana passo / jefferson barcelos / letícia amaral
- Executive Director: Lucas Djahjah
- Media: Mariana Campello
- Planning: Hugo Calazans / Rafael Bizachi Content coordinator: Raíssa Ferreira
- Screenplay: Karina Cabral
- Directed by: Stephanie Saramago
- Director of Photography: Fernando Macedo
- Op. Camera 1: Lucas Bobst
- Op. Camera 2: Sasha Lazarev
- Audiovisual Production: Natália Ferraciolli
- Gaffer: Luiz Xerem
- Gaffer's Assistant: José Harley Sabino
- Sound Technician: Gil Neves
- Costume designer: Isabelle Rangel
- Makeup: Francisca Caracas
- Editing and Finishing: Mariana Borba
- Writing for Social Networks: Andressa Rodrigues
- Producer: Agência Rastro
- Art Director: Victor Lanari
- Studio: Cine Bambina Studio
- Casting: Cintra Agency
- Approval/Client: Caroline Lomar Viana – PetroRio
